For a colorful, floral photo setup idea, PopSugar's Coachella hub at the Colony Palms hotel in Palm Springs featured a flower-covered swing in front of sponsor Ulta's logo. Agenc produced the event.
Flip-flop brand Havaianas took over the NYC Ferry’s route to the city beaches from August 3 to 7. The event, which was designed and produced by the New Stand, served refreshments from a branded tiki-style bar fronted with the company's global campaign logo.Â
A new “American-Texas” restaurant, BackYard at Waller Creek at Sheraton Austin Hotel, opened in June. Combining regional Texas cuisine with general contemporary American fare, the menu includes dishes such as chorizo and pepper jack grits cake Benedict, pork chops with sweet potato hash, and tacos, along with cocktails and tequila flights. The over 6,000-square-foot outdoor space includes a beer garden and auditorium-style seating, as well as a separate kitchen and full bar in an Airstream. The al fresco area holds 300 seated guests or as many as 500 standing.
