A photo booth is a staple at any event, but Marcy Blum, president of New York-based event planning firm Marcy Blum Associates, recommends creating a stylized photo studio, such as this lush sofa setup with dramatic floral arrangements for group shots.
Thrillist's fourth annual Best Day of Your Life party took place June 18 at various bars in Williamsburg, Brooklyn. The event featured a wall of printers from Luster, an Instagram-powered printing company, which automatically printed out custom photos of guests if they used the event's hashtag in an Instagram post.
The Restaurant Association of Metropolitan Washington's 34th annual Rammys award show took place June 12 at the Walter E. Washington Convention Center. OM Media provided an oversize TV frame as the staging for its photo booth at the Heineken activation. Guests could then post the photos directly to social media or email the pictures to themselves.
Cupcake Wines had an activation that let guests pose inside a prop wine bottle that was surrounded with bubbles.Â
Flip-flop brand Havaianas took over the NYC Ferry’s route to the city beaches from August 3 to 7. The event, which was designed and produced by the New Stand, served refreshments from a branded tiki-style bar fronted with the company's global campaign logo.Â
A new “American-Texas” restaurant, BackYard at Waller Creek at Sheraton Austin Hotel, opened in June. Combining regional Texas cuisine with general contemporary American fare, the menu includes dishes such as chorizo and pepper jack grits cake Benedict, pork chops with sweet potato hash, and tacos, along with cocktails and tequila flights. The over 6,000-square-foot outdoor space includes a beer garden and auditorium-style seating, as well as a separate kitchen and full bar in an Airstream. The al fresco area holds 300 seated guests or as many as 500 standing.
The vacation rental site HomeAway, which sponsored a stage at the festival, fashioned an upside-down house as a photo opportunity in which fans pretended to hang from the ceiling. The brand gave away a free backstage pass every day to random fans.
On Friday, Janelle Monae and Belvedere Vodka hosted an intimate brunch at Catch L.A. in support of the singer's Fem the Future organization. A panel including Alicia Quarles, Danai Gurira, Stacy Smith, and Lacey Duke led a discussion about their hopes for the future; other attendees included Lupita Nyong’o (pictured), Rosario Dawson, and Ava Duvernay. A lush wall of greenery served as a step-and-repeat.
Bacardi celebrated the launch of its new portfolio with an event May 10 at 95 Delancey Street in New York. The event, which was produced by Mosaic, featured a branded wall photo op that invited guests to pose in front of wings created with gold seashells.Â
Belvedere Vodka launched its new Ginger Zest product with a V.I.P. event at NoMad SoHo. Chef and wellness expert Candice Kumai hosted, and a step-and-repeat consisted of lemons, ginger, limes, and grapefruit—all ingredients that Ginger Zest is made with. Jack Morton Worldwide produced the event.
Festivalgoers could play DJ inside the larger-than-life boombox and snap pics for social media.
A yellow room, inspired by the flavor lemon ginger, had a hanging installation of balls on strings that offered popular Instagram fodder.
The event featured a photo-worthy floral tunnel created by floral designer Jeff Leatham.Â
The reopening of the renovated Saks Fifth Avenue flagship store in New York took place earlier this month. The event, which was produced by Endeavor Global Marketing, featured an elevator that was transformed into a floral photo booth. Orchids and hydrangeas provided by Boho Blossoms decorated the interior of the elevator.
