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@ Purple

May 2, 2016
Earlier this month in New York, Jose Cuervo set up a pop-up experiential promotion made from repurposed aircraft parts. The lounge, known as the Rolling Stone Tour Plane Experience, was one segment of a broader campaign for the brand, inspired by the Rolling Stones' rowdy 1972 tour. The tour plane, featuring the band’s unmistakable logo, was the inspiration for the Air Hollywood installation.
Earlier this month in New York, Jose Cuervo set up a pop-up experiential promotion made from repurposed aircraft parts. The lounge, known as the Rolling Stone Tour Plane Experience, was one segment of a broader campaign for the brand, inspired by the Rolling Stones' rowdy 1972 tour. The tour plane, featuring the band’s unmistakable logo, was the inspiration for the Air Hollywood installation.
Photo: Ben Hider
For its 2009 Once Upon a Time gala in Chicago, the Children's Place Association printed table numbers on cards designed to look like passports.
For its 2009 Once Upon a Time gala in Chicago, the Children's Place Association printed table numbers on cards designed to look like passports.
Photo: Barry Brecheisen for BizBash
Variety and British Airways hosted a Los Angeles event in 2013—at a $30 million private manse—meant to celebrate the publication's “10 Brits to Watch” feature as well as the airline's nonstop service between Los Angeles International Airport and Heathrow Airport on the A380. In the photo op area, guests could highlight the destinations they most wanted to visit by pinning their image to a map board.
Variety and British Airways hosted a Los Angeles event in 2013—at a $30 million private manse—meant to celebrate the publication's “10 Brits to Watch” feature as well as the airline's nonstop service between Los Angeles International Airport and Heathrow Airport on the A380. In the photo op area, guests could highlight the destinations they most wanted to visit by pinning their image to a map board.
Photo: Joe Scarnici/Getty Images for Variety
Old Navy previewed its spring 2015 collection in New York last year with a road-trip-theme event, where guests could choose their own on-theme backdrops. They then took home prints of the images stamped to look like postcards.
Old Navy previewed its spring 2015 collection in New York last year with a road-trip-theme event, where guests could choose their own on-theme backdrops. They then took home prints of the images stamped to look like postcards.
Photo: Courtesy of Old Navy
Signage meant to evoke road signs pointed guests to the various activities and offerings within the Old Navy preview event.
Signage meant to evoke road signs pointed guests to the various activities and offerings within the Old Navy preview event.
Photo: Courtesy of Old Navy
The American Cancer Society’s Discovery Ball in 2013 in Chicago was dubbed “Passport to Discovery” and had a time-travel theme. As a nod to the nonprofit’s 100-year past, as well as its present and future, the fund-raiser drew inspiration from an old-fashioned train station, with props and decor including suitcases, trunks, and old street lamps. The registration desk was decorated to resemble a ticket counter.
The American Cancer Society’s Discovery Ball in 2013 in Chicago was dubbed “Passport to Discovery” and had a time-travel theme. As a nod to the nonprofit’s 100-year past, as well as its present and future, the fund-raiser drew inspiration from an old-fashioned train station, with props and decor including suitcases, trunks, and old street lamps. The registration desk was decorated to resemble a ticket counter.
Photo: Jenn Gaudreau
In 2008, the women's board of the Chicago Horticultural Society hosted a dinner known as “All Aboard! Wonderland Express,' which raised money for a plant conservation science center at the Chicago Botanic Garden. The event drew its inspiration from an indoor model-train exhibition filled with replicas of Chicago landmarks. To go along with the train theme, catering staff wore conductor caps.
In 2008, the women's board of the Chicago Horticultural Society hosted a dinner known as “All Aboard! Wonderland Express," which raised money for a plant conservation science center at the Chicago Botanic Garden. The event drew its inspiration from an indoor model-train exhibition filled with replicas of Chicago landmarks. To go along with the train theme, catering staff wore conductor caps.
Photo: Dan Rest
To match the train theme at the Chicago Botanic Garden event, lampshades bore map imagery, clock numbers and gears wrapped tall lamps, and suitcases were stacked inside the bars.
To match the train theme at the Chicago Botanic Garden event, lampshades bore map imagery, clock numbers and gears wrapped tall lamps, and suitcases were stacked inside the bars.
Photo: Jenn Gaudreau
AT&T’s Best of Washington event hosted by Washingtonian magazine in 2013 had staffers dressed in vintage airline stewardess uniforms lining the main entrance, directing guests inside as air traffic controllers might direct planes.
AT&T’s Best of Washington event hosted by Washingtonian magazine in 2013 had staffers dressed in vintage airline stewardess uniforms lining the main entrance, directing guests inside as air traffic controllers might direct planes.
Photo: Tony Brown/imijphoto.com for BizBash
Stella Artois launched its 'Host Beautifully' campaign in Los Angeles in May with an open-air event where guests could float above the crowd in tethered hot-air balloons that were branded with the beer brand’s logo.
Stella Artois launched its "Host Beautifully" campaign in Los Angeles in May with an open-air event where guests could float above the crowd in tethered hot-air balloons that were branded with the beer brand’s logo.
Photo: Michael Buckner/Getty Images for Stella Artois
Design Industries Foundation Fighting AIDS’s Dining by Design event in Chicago in November included multiple tables with travel themes. One, designed by Gunlocke/HBF, had miniature hot-air balloons soaring above it, as well as a globe, clocks, and maps as decoration.
Design Industries Foundation Fighting AIDS’s Dining by Design event in Chicago in November included multiple tables with travel themes. One, designed by Gunlocke/HBF, had miniature hot-air balloons soaring above it, as well as a globe, clocks, and maps as decoration.
Photo: Barry Brecheisen for BizBash
Another Diffa table, from Leopardo by VOA, recalled a Moroccan train car with wooden tables, topped with Moroccan tea glasses, which stood beside windows that appeared to reveal passing scenery.
Another Diffa table, from Leopardo by VOA, recalled a Moroccan train car with wooden tables, topped with Moroccan tea glasses, which stood beside windows that appeared to reveal passing scenery.
Photo: Barry Brecheisen for BizBash
For a wedding at Union Station in Los Angeles, Sterling Engagements displayed escort cards printed to look like train tickets inside vintage suitcases.
For a wedding at Union Station in Los Angeles, Sterling Engagements displayed escort cards printed to look like train tickets inside vintage suitcases.
Photo: Callaway Gable Photography
The grand opening of the Miami Airport Convention Center in 2012 served airplane tacos, hand-cut tortilla shells created to look like paper airplanes.
The grand opening of the Miami Airport Convention Center in 2012 served airplane tacos, hand-cut tortilla shells created to look like paper airplanes.
Photo: Harvey Bilt
Kehoe Designs transformed the Fairmont Hotel's ballroom into a tropical setting with lagoon-colored lighting, leafy centerpieces, and giant cutouts of animal silhouettes for the Goodman Gala, which was held in Chicago in May 2013 and celebrated the theater's production of The Jungle Book.
Kehoe Designs transformed the Fairmont Hotel's ballroom into a tropical setting with lagoon-colored lighting, leafy centerpieces, and giant cutouts of animal silhouettes for the Goodman Gala, which was held in Chicago in May 2013 and celebrated the theater's production of The Jungle Book.
Photo: Ryan Sjostrom
When Peter Jackson's remake of King Kong premiered in December 2005, Universal Pictures threw an enormous party for 3,000 guests in New York. The event included an elaborate—and complicated—waterfall that took a crew of workers from Garden State Koi and Aquatic Center three days to assemble. The installation was part of the jungle-theme section of the premiere party and included sound effects and a light fog.
When Peter Jackson's remake of King Kong premiered in December 2005, Universal Pictures threw an enormous party for 3,000 guests in New York. The event included an elaborate—and complicated—waterfall that took a crew of workers from Garden State Koi and Aquatic Center three days to assemble. The installation was part of the jungle-theme section of the premiere party and included sound effects and a light fog.
Photo: Jeff Thomas/ImageCapture for BizBash
For the premiere of the King Kong 360 3-D attraction at Universal Studios Hollywood in June 2010, a python from Wildlife Waystation greeted fans on the red carpet.
For the premiere of the King Kong 360 3-D attraction at Universal Studios Hollywood in June 2010, a python from Wildlife Waystation greeted fans on the red carpet.
Photo: David Sprague for Universal Studios Hollywood
For the HBO Emmy after-party in August 2010, event designer Billy Butchkavitz concocted a “summer safari” theme that featured animal-print tablecloths in preppy pink and banana and palm trees as high as 30 feet.
For the HBO Emmy after-party in August 2010, event designer Billy Butchkavitz concocted a “summer safari” theme that featured animal-print tablecloths in preppy pink and banana and palm trees as high as 30 feet.
Photo: Gabor Ekecs
A fire pit next to the arrivals area kept HBO's guests warm at the Pacific Design Center in Los Angeles.
A fire pit next to the arrivals area kept HBO's guests warm at the Pacific Design Center in Los Angeles.
Photo: Gabor Ekecs
In late April 2015, the Brookfield Zoo outside of Chicago hosted its annual fund-raising gala. The event featured animal-theme decor from the Flower Firm, including a bar with leopard spots and eyes.
In late April 2015, the Brookfield Zoo outside of Chicago hosted its annual fund-raising gala. The event featured animal-theme decor from the Flower Firm, including a bar with leopard spots and eyes.
Photo: Kelly Tone
Palm leaves, lilies, and zebra print decorated the ballroom of the Four Seasons Chicago for the Service Club of Chicago's gala in November 2011.
Palm leaves, lilies, and zebra print decorated the ballroom of the Four Seasons Chicago for the Service Club of Chicago's gala in November 2011.
Photo: Ryan Sjostrom
Tall palms topped the zebra-print bar during the cocktail reception at Michael 'Pinball' Clemons Foundation's safari-theme gala in March 2010, which was held at the Four Seasons Hotel in Yorkville, Toronto.
Tall palms topped the zebra-print bar during the cocktail reception at Michael "Pinball" Clemons Foundation's safari-theme gala in March 2010, which was held at the Four Seasons Hotel in Yorkville, Toronto.
Photo: BizBash
Solutions With Impact topped the tables with lamps wrapped in animal prints at the 2010 gala, which supported Free the Children.
Solutions With Impact topped the tables with lamps wrapped in animal prints at the 2010 gala, which supported Free the Children.
Photo: BizBash
Whimsical animal napkin rings provided by Jedando Modern Handicrafts, a Kenyan organization, marked each place setting at the Michael “Pinball” Clemons Foundation's gala.
Whimsical animal napkin rings provided by Jedando Modern Handicrafts, a Kenyan organization, marked each place setting at the Michael “Pinball” Clemons Foundation's gala.
Photo: BizBash
Dense arrangements of tropical plants were suspended between white pillars, creating a jungle-like canopy effect at the Museum of Modern Art’s 2013 Party in the Garden in New York.
Dense arrangements of tropical plants were suspended between white pillars, creating a jungle-like canopy effect at the Museum of Modern Art’s 2013 Party in the Garden in New York.
Photo: Nadia Chaudhury/BizBash
The arrivals backdrop—featuring the Cartier, which underwrote the event, and MoMA logos rendered in neon and marquee lights—echoed the dense arrangements of tropical greenery found inside the dinner space.
The arrivals backdrop—featuring the Cartier, which underwrote the event, and MoMA logos rendered in neon and marquee lights—echoed the dense arrangements of tropical greenery found inside the dinner space.
Photo: Nadia Chaudhury/BizBash
Sporting a festive red dress, 'Mindy the Monkey' interacted with guests at the Lyric Opera of Chicago's celebration in April 2015.
Sporting a festive red dress, "Mindy the Monkey" interacted with guests at the Lyric Opera of Chicago's celebration in April 2015.
Photo: Jaclyn Simpson
The Palm Springs sofas ($500 for two) from Patina Rentals can add to an event's jungle vibe and are available in the New York area.
The Palm Springs sofas ($500 for two) from Patina Rentals can add to an event's jungle vibe and are available in the New York area.
Photo: Courtesy of Patina
Chicago-based catering firm Truffleberry Market serves up a frozen version of classic Bananas Foster.
Chicago-based catering firm Truffleberry Market serves up a frozen version of classic Bananas Foster.
Photo: Courtesy of Truffleberry Market
In the summer of 2013, the History channel recreated destinations from its Mountain Men show in New York's Union Square. That included erecting two rock walls for visitors to climb.
In the summer of 2013, the History channel recreated destinations from its Mountain Men show in New York's Union Square. That included erecting two rock walls for visitors to climb.
Photo: Nadia Chaudhury/BizBash
Also at History's 2013 public promotion was an area dubbed 'Tom's Tannery,' which displayed authentic animal hides as well as hunting bows and arrows.
Also at History's 2013 public promotion was an area dubbed "Tom's Tannery," which displayed authentic animal hides as well as hunting bows and arrows.
Photo: Nadia Chaudhury/BizBash
Puma Lab Powered by Foot Locker Grand Opening
Puma Lab Powered by Foot Locker Grand Opening

Branded hand-rolled cigars from Cigar Stud Events were among the treats for guests at the the grand opening of the Miami Beach location of Puma Lab Powered by Foot Locker. The event, planned by Cluxe Brand Management, took place at Skydeck Miami on July 23.

Photo: World Red Eye/Rodrigo Gaya
Ballet Hispanico's 2015 Spring Gala
Ballet Hispanico's 2015 Spring Gala

Ballet Hispanico's 2015 Spring Gala honored Cuban civic leaders. The event, which had a theme of “Noche Cubana,” took place in March at the Plaza Hotel's Grand Ballroom in New York and featured performances by the Ballet Hispanico Company as well as other entertainers.

Photo: Julie Skarratt
Phillips Gala
Phillips Gala

At the Phillips Collection’s annual gala in 2012, the Washington Art Museum chose “Havana Nights” as the theme of its after-party to honor the Havana Arts Biennial. A 1959 Chrysler parked outside the Anderson House as well as palm tree projections set the tone at the entrance. In the back lawn, a cigar roller and salsa and meringue music from the Latin band Sin Miedo continued the theme.

Photo: Tony Brown/imijphoto.com
Phillips Gala
Phillips Gala

Food and beverage from Occasions Caterers at the gala included buffets of Cuban-inspired cocktails served in coconut glasses, as well as savory and sweet items like plantain chips, ceviche, empanadas, and coffee parfaits.

Photo: Tony Brown/imijphoto.com
Super Bowl XLIV
Super Bowl XLIV

Cuban cigar boxes served as charming containers for flower arrangements at an “Old Havana”-theme welcome party that the New Orleans Saints hosted before Super Bowl XLIV in Miami in 2010. The event took place at the InterContinental Miami Hotel.

Photo: BizBash
Ikea Cafecito Truck Tour
Ikea Cafecito Truck Tour

To build buzz before the opening of a new Ikea store in Miami in 2014, the furniture and home goods retailer engaged customers with a mobile tour that stopped in five local neighborhoods. At a stop in Little Havana, the activation set up an area for playing dominoes, complete with Ikea-branded tiles.

Photo: Ra-Haus Fotografie
FICO World Party
FICO World Party

Colorful bongos decorated a bar front at an alfresco cocktail party for the international consulting firm FICO, which held its 2010 world conference in Miami.

Photo: BizBash
New York Public Library’s Young Lions Benefit
New York Public Library’s Young Lions Benefit

“Hemingway’s Cuba” was the theme of the 2005 New York Public Library’s Young Lions Benefit, chosen because of the library’s extensive collection of works by Ernest Hemingway. Staff offered guests hats, woven fans, faux orchid boutonnieres, and cigars to help them embody the theme.

Photo: BizBash
Ravinia Gala
Ravinia Gala

The 2011 Ravinia Gala in Chicago celebrated the music of George Gershwin through a concert, but also through catering. The first course from Food for Thought Chicago, called the "Cuban Overture" after the Gershwin song, was shrimp ceviche with mango-jĂ­cama salad.

Photo: Patrick Gipson/Ravinia Festival
Old Cuban Cocktails at the Speak
Old Cuban Cocktails at the Speak

With a base of El Dorado three-year rum, the Old Cuban cocktail evokes a Caribbean feel. The beverage, available at new Washington cocktail bar the Speak, mixes in lime juice, prosecco, simple syrup, Angostura bitters, and mint leaves. The Speak opened in May.

Photo: Courtesy of the Speak
Boston Symphony Orchestra Opening Night Gala
Boston Symphony Orchestra Opening Night Gala

The Boston institution hosted its opening night gala in late September. The decor was loosely inspired by the symphony's Shakespeare-related programming this season, and a dinner table was laid out in a way that mimicked the shape of an English garden.

Photo: Courtesy of the Boston Symphony Orchestra
San Francisco Museum of Modern Art Modern Ball
San Francisco Museum of Modern Art Modern Ball

At its 2012 Modern Ball, the San Francisco Museum of Modern Art paid homage to the artist Picasso. Inspired by some of the painter's imagery, decor from Stanlee Gatti included centerpieces meant to resemble Cubist guitars.

Photo: Aengus McGiffin
Macy's Glamorama
Macy's Glamorama

At its 2014 fall fashion event in Los Angeles, Macy's erected a step-and-repeat that featured albums from the '70s and '80s, as well as suspended records. The entrance underscored the event's overarching rock 'n' roll theme.

Photo: Michael Kovac/Getty Images for Macy's
Washington Ballet Gala
Washington Ballet Gala

Event staffers passed out guitar-shaped cookies as favors at the ballet's 2011 gala at Embassy of the Russian Federation in Washington. The dessert played off the evening's rock-inspired decor from Syzygy Event Productions.

Photo: Tony Brown/Imijination Photography for BizBash
Nickelodeon Mega Music Fest After-Party
Nickelodeon Mega Music Fest After-Party

At the TV channel's 2010 music fest in Brooklyn, Ultimate Lighting provided thematic gobos of the event logo and musical notes for the tent ceiling.

Photo:Alberto Vasari/Courtesy of Fresh Wata
Roth Capital Partners Conference
Roth Capital Partners Conference

In 2013, Macklemore's hit song “Thrift Shop” was topping charts. When investment banking company Roth Capital Partners held its 25th annual Orange County conference at the Ritz-Carlton, Laguna Niguel, it brought the rapper for headline entertainment. Elite Productions International played up the performance with an overall thrift-store theme. Mismatched pillows and seating groups contributed pops of color—and a thrift-store vibe— throughout.

Photo: Cynthia Halverson
Los Angeles Philharmonic's “A Celebration of John Williams: Opening Night Gala Concert.
Los Angeles Philharmonic's “A Celebration of John Williams: Opening Night Gala Concert.

In 2014, the Los Angeles Philharmonic's annual benefit was dubbed “A Celebration of John Williams: Opening Night Gala Concert.” Inside the dinner tent, Shiraz Events' decor included blown-up replicas of Williams's score for “Soundings.”

Photo: Kyle Espeleta
Ravinia Festival's Benefit Gala
Ravinia Festival's Benefit Gala

Piano prodigy Lang Lang headlined the Ravinia Festival's Benefit Gala in Chicago in 2013, and Jewell Events Catering prepared a thematic feast. For dessert, a chocolate piano was filled with passion-fruit mousse, then set on a starburst-shaped display of sauces.

Photo: Patrick Gipson/Ravinia
Boston Lyric Opera Gala
Boston Lyric Opera Gala

In 2013, the Boston Lyric Opera hosted its annual gala on October 4. The evening included a performance of The Magic Flute that was set in the Mayan ruins of Mexico. Dancers from the Touch Performance Art Group escorted guests between the two venues, and some dancers dressed in Aztec-inspired costumes.

Photo: Eric Antoniou
'Phantom of the Opera' Anniversary Party
'Phantom of the Opera' Anniversary Party

In 2013, The Phantom of the Opera celebrated its 25th anniversary with a masquerade ball at the New York Public Library. Inside, a projected image of the Phantom mask illuminated drapes. Low lighting in red and blue hues added to the eerie, almost ethereal look.

Photo: Carolyn Curtis/BizBash
'Get on Up' Screening
'Get on Up' Screening

At a screening of the James Brown biopic Get on Up in Washington in 2014, André Wells incorporated such objects as old-school-style microphones and records into floral centerpieces to channel the movie’s musical premise.

Photo: Courtesy of Andre Wells
Robotic greeters from Light Up the Night interacted with guests at the event.
Robotic greeters from Light Up the Night interacted with guests at the event.
Photo: Michael Kress
A 10-foot greeter from Joy Entertainment welcomed guests outside the event.
A 10-foot greeter from Joy Entertainment welcomed guests outside the event.
Photo: Michael Kress
The event took place at Carnegie Library. Atmosphere Lighting designed the lighting for the space. The hexagon-shaped bar was studded with LED lights.
The event took place at Carnegie Library. Atmosphere Lighting designed the lighting for the space. The hexagon-shaped bar was studded with LED lights.
Photo: Michael Kress
Guests could play the classic video game Space Invaders in a modern format: Quince Imaging projected onto the walls of the venue.
Guests could play the classic video game Space Invaders in a modern format: Quince Imaging projected onto the walls of the venue.
Photo: Michael Kress
Several elaborate space-theme characters from Joy Entertainment roamed the event.
Several elaborate space-theme characters from Joy Entertainment roamed the event.
Photo: Michael Kress
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