Pitchfork Music Festival

Clif Bar's lounge featured a section where guests could watch audio engineers from Mobile Vinyl Recorders make vinyl records. Based in Seattle, the company uses vintage disc-cutting lathes to create records in real time.
Photo: Barry Brecheisen for BizBash
"Love: From Cave to Keyboard, Imagined by Pepsi"

Guests could create their own heart-shaped smoke signals by pressing down on the interactive station.
Photo: Theo Wargo/Getty Images for Pepsi