Fairmont Hotels & Resorts hosted a hotel luxury-theme party December 5 at Studio 450 in New York. The event gave guests a chance to test out the brand's new mattress and bedding by incorporating a photo op provided by the creative agency Super A-OK. The agency's A-1 Array multi-camera system captured guests in motion to create 3-D animations for social sharing.
The L.A. Auto Show took place November 18 to 27 at the Los Angeles Convention Center, with a pre-show AutoMobility LA event that ran from November 14 to 17. Volkswagen hosted a drive-in movie event at the Ace Museum. As guests arrived at the venue, they were greeted by a vintage Beetle and were then shuttled up to the rooftop via a Volkswagen e-Golf, the brand’s first all-electric model sold in the U.S. Guests also checked out the new Volkswagen Atlas on display. Domain PR worked with TIL Lifestyle Marketing & Events to produce the event.
The 30th annual Beverly Hills Holiday Lighting Celebration took place November 20 on Rodeo Drive. Produced and designed by AGENC, the celebration featured interactive elements including a life-size plexi snow globe gift box. Passersby were encouraged to take a photo in the box and post to Instagram with the hashtag #onlyonrodeo. Decorations will be on display through January 3, 2017.
