Among the activities for guests at the Grand Tasting Pavilion were giant inflatable balls that they could climb into for playful fights.
Patron served a variety of boozy pops in different flavors at the Grand Tasting Pavilion throughout the weekend to help attendees cool off.
A vegetable-bedecked sign promoted the hashtag for the American Express Restaurant Trade Program, a three-day program within the festival for chefs, restaurant operators, and other industry professionals.
San Francisco's Asian Art Museum Gala took place March 2. The event, which celebrated the connection between art and technology, featured a 96-foot-long LED tube chandelier designed by Got Light. The multicolor installation was created with more than 200 tubes.
The St. Patrick's Episcopal Day School's annual spring auction took place March 4. The event had a "Be a Hero" theme, with decor that included a city skyline on the walls with silhouettes of superheroes flying above. Events by André Wells designed the event.
Veuve Clicquot's third annual Carnaval-theme event took place March 4 at Museum Park in Miami. Designed by Overland Entertainment Company, the event featured a backdrop of greenery that displayed the event's title and Veuve Clicquot champagne bottles.
Carnaval-theme entertainment included a batucada performance on a stage in the Veuve Clicquot color.
The event's hashtag was showcased in signage created with orange feathers.
Patrón celebrated National Margarita Day on February 22 with a tequila-theme consumer event at Sir Stage37 in New York. The event, which kicked off the brand's annual Margarita of the Year competition, featured a branded pyramid that showcased projection-mapping technology. The top of the pyramid broadcast GIF videos created by attendees at a nearby kiosk.
Pinch Food Design created unique catering options including churros served from an umbrella.
Guests registered under a dome structure in the main tent, which provided an airy space with lounge seating.
To showcase how Google Home and Google Play Music work together, Google hosted a block-party-theme consumer event at Abbot Kinney in Los Angeles from February 11 to 12 and at Chelsea Market in New York from February 24 to 26. The activation, which was designed by Grow Marketing, featured three tiny homes with decor inspired by YouTube personalities.
Upfront Ventures hosted its fifth annual summit on February 1 and 2 at the Event Deck at L.A. Live in Los Angeles. Produced by RG Live Events, the event featured two interactive LED light tunnels that led to a custom-built theater.
I.B.M. used real moss in 18- by 18-inch hanging boxes and draped from trellises to create a unique frame for its large booth. A spokesperson said the design is intended evoke a feeling of life and health. The booth also has large photos of I.B.M. clients and partners displayed atop touch-screen monitors showing videos from those people talking about how they have benefited from I.B.M.’s health technologies. The booth was designed in partnership with agencies George P. Johnson and Ogilvy, with moss provided by Planted Design.
Everyone who plays Plinko at the NextGen Healthcare booth walks away with a prize, ranging from car chargers and Amazon gift cards to virtual-reality headsets and an Amazon Echo.
Intel is one of several exhibitors using virtual reality to attract attendees. Guests don headsets for a five-minute experience that combines product education with interactive games.
Intelligent Medical Objects is using a 25-foot chalkboard to display the history of clinical coding. Throughout the conference, an artist has been adding to the design, and attendees are also invited to post sticky notes with their thoughts on future trends in that industry.
At the DSS booth, people can get custom T-shirts. Attendees can choose from three designs, three shirt colors, and two ink colors. While they wait for their shirts to be printed, booth staff share information about the company’s products.
Philips has created a small theater in its booth where it is hosting 21 educational presentations, most led by external thought leaders. The company is also live-streaming some of the sessions using Periscope Producer, which launched in October to give brands a way to stream high-quality video from professionals cameras rather than just from a smartphone or tablet. The first six sessions streamed via Periscope have garnered a total of more than one million impressions and 450,000 views.
VMware appealed to the interests of the show’s audience of IT professionals by bringing in computer security consultant and hacker Kevin Mitnick. Crowds gathered to watch Mitnick, who served five years in prison for various computer-related crimes, give a real-time demonstration of computer hacking.
CDW Healthcare has created a game-show-like experience at its booth. Six attendees can participate at one time, using tablets to answer questions and solve puzzles displayed on a large screen. Prizes include virtual-reality headsets and raffle tickets for a drawing for a Google Home voice-activated speaker.
To make its large 100- by 110-foot booth feel homey, Epic put residential-style furniture in front of a faux fireplace in the center.
Truven Health Analytics used wood slats to create unique frames for two large screens hanging above the main aisles on the perimeter of its booth. Organizers said the frames are part of an overall effort to add more organic elements to the booth, such as real greenery and wood flooring instead of carpet.
The fourth annual Vulture Festival took place May 2021 at various venues in New York. The festival's AT&T Lounge at Highline Stages, which was produced by New York magazine's experiential team along with Mary Giuliani Catering and Events, featured a social-media wall that curated real-time posts from attendees who included the festival hashtag.
A sponsor activation from DirecTV offered guests customized spin art records with the brand's logo in the center.
This year's Robin Hood Benefit took place May 15 at the Jacob K. Javits Convention Center in New York. The event design, which was inspired by New York parks, included a decor piece styled like a map that listed and thanked the organization's donors. David Stark Design and Production created the design and decor.
Dancers in matching green costumes carried books with pages that glowed from LED lights, which was a creative nod to people who read in the park.
During the Cannes Film Festival, Amazon Studios hosted an after-party for the film Wonderstruck on May 18 at Nikki Beach's pop-up venue. Going along with its 1920s theme, the event featured an elegant candy bar display.
Fujifilm celebrated the launch of its new camera with an immersive event on May 17 to 18 at Bathhouse Studios in New York. Produced by ATD Productions by KayneLIVE, the event showcased the camera's capabilities with a variety of photo ops including a colorful sideways room.
The ground-floor bar featured a geometric square backdrop in vibrant colors.
Nonprofit Brooklyn venue National Sawdust hosted its third annual spring gala on May 3 at Gotham Hall in New York. The event featured interactive centerpieces called "Lasy Susannaphones," designed by Mark Stewart, which allowed guests to play various instruments during dinner.
Sabra celebrated National Hummus Day with a live version of its Unofficial Meal concept on May 12 at New York's Astor Place. Produced by Team Epiphany, the event invited media and influencers to taste custom hummus dips at a 44-foot wooden table.
The event showcased six-foot branded living garden walls themed around different Sabra flavors. The brand's roasted red pepper wall included a giant replica of the container found in stores, alongside a red shelf that featured fresh red bell peppers, peppers in jars, and wooden bowls.
