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Reads

September 26, 2017
'Maggie Austin Cake: Artistry and Technique' by Maggie Austin
'Maggie Austin Cake: Artistry and Technique' by Maggie Austin

After an injury that ended her ballet career, Maggie Austin enrolled in the L’art de la Pâtisserie program at the French Pastry School in Chicago and discovered a passion for creating sugar flowers. When she posted her original cake designs online, the photos quickly went viral, leading to features on the Today show and HGTV, along with baking gigs for high-profile events like Hollywood shindigs and White House Christmas celebrations. In her book, Maggie Austin Cake: Artistry and Technique (Houghton Mifflin Harcourt), the baker lays out step-by-step instructions on how to create sugar frills, rosettes, and blossoms, and includes incredible detail shots of her work-of-art cakes.

Photos: Courtesy of Houghton Mifflin Harcourt (Cover), Kate Headley (Cake)
'Peter Callahan’s Party Food: Mini Hors d’Oeuvres, Family-Style Settings, Plated Dishes, Buffet Spreads, Bar Carts' by Peter Callahan
'Peter Callahan’s Party Food: Mini Hors d’Oeuvres, Family-Style Settings, Plated Dishes, Buffet Spreads, Bar Carts' by Peter Callahan

Caterer Peter Callahan, a BizBash innovator, is widely credited as the force behind the mini-burger and bite-size comfort-food craze. In his new book, Peter Callahan’s Party Food: Mini Hors d’Oeuvres, Family-Style Settings, Plated Dishes, Buffet Spreads, Bar Carts (Clarkson Potter), the renowned New York caterer reveals the lessons he’s learned in his 30 years of entertaining, with stories and photos from past events and ideas for show-stopping tablescapes, buffets, seated dinners, and bars. The book, which will be available this month, also offers tips and recipes for creating Callahan’s signature whimsical mini hors d’oeuvres, allowing readers—from novices to seasoned hosts—to master the art of memorable parties.

Photo: Clarkson Potter Publishers
'The Face of Digital: How Digital Technologies Are Changing The $565 Billion Dollar Events Industry' by Marco Giberti and Jay Weintraub
'The Face of Digital: How Digital Technologies Are Changing The $565 Billion Dollar Events Industry' by Marco Giberti and Jay Weintraub

Marco Giberti and Jay Weintraub’s new book, The Face of Digital: How Digital Technologies Are Changing The $565 Billion Dollar Events Industry (Lioncrest Publishing), sounds the alarm, saying that technology is in the early stages of disrupting the industry—in the same way that it’s roiled retail and publishing. But Giberti and Weintraub’s ultimate message is that tech is an event planner’s friend, not enemy. The authors walk through the many ways that technologies such as mobile apps, smart wristbands, beacons, and virtual reality can create better experiences for attendees, aiding rather than eliminating their face-to-face interactions.

Bonus: Listen to our interview with Giberti.

Photo: Ian Claudius
'Give: The Ultimate Guide to Using Facebook Advertising to Generate More Leads, More Clients, and Massive ROI' by Nicholas Kusmich
'Give: The Ultimate Guide to Using Facebook Advertising to Generate More Leads, More Clients, and Massive ROI' by Nicholas Kusmich

Last year, Facebook boasted more than one billion active users. But marketer Nicholas Kusmich believes that the key to using the massive social media platform is to be seen by the right people at the right time. In Give: The Ultimate Guide to Using Facebook Advertising to Generate More Leads, More Clients, and Massive ROI (Lioncrest Publishing), Kusmich explains his strategy for targeting Facebook ads and writing content that’s less about selling and more about giving an audience something they value. The tome includes a case study that focuses on using this strategy to drive ticket sales for a live event.

Photo: Courtesy of Lioncrest Publishing
'Am I Being Too Subtle? Straight Talk From a Business Rebel' by Sam Zell
'Am I Being Too Subtle? Straight Talk From a Business Rebel' by Sam Zell

“The bottom line is if you’re really good at what you do, you have the freedom to be who you really are.” That’s one of the Sam-isms, or little messages of wisdom, in entrepreneur Sam Zell’s memoir, Am I Being Too Subtle? Straight Talk From a Business Rebel (Portfolio). The self-made billionaire tells the story of how he honed his deal-making skills and created a culture where his employees stay in their jobs for decades. Zell also goes into the “creative, mind-stretching” events he throws for his colleagues and friends—from treasure hunts in limos to Elton John concerts.

Photo: Courtesy of Portfolio Publishing
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'Choose a location where you can offer respite for guests—whether that’s shade elements, indoor-outdoor flow, or partial coverage,' Carlisi suggests. 'It’s all about asking: How many options do we have, and how many ways can we use the space creatively?”
Experiential Marketing, Activations & Sponsorships
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At the Vans Warped Tour in Washington, D.C., the network offered the show’s superfans a fun secret spy lair.
The activation was disguised as an ordinary porta-potty.
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Inside Rosé Day LA: How This Luxe Lifestyle Event Became a Must-Attend for Brands
From over-the-top floral displays to a skydiving stunt next to a Formula 1 car, here’s how Rosé Day LA continues to raise the bar for experiential design, sponsor integration, and strategic luxury.
Rosé Day Los Angeles took place on June 14. The event is produced by an experienced hospitality team led by Ben Biscotti of 1iota Productions; nightlife visionaries Sylvain Bitton, JT Torregiani, and David Jarrett; Tony Schubert of Event Eleven; and culinary icon Marc Forgione.
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Tackle this tried-and-true theme with decor ideas that walk the tightrope between fun and fashionable.
Talk about an over-the-top birthday party: In 2019, philanthropists Christine and Gabriel Chiu hosted a carnival-inspired bash at a children's museum in Santa Monica, Calif., for their son's first birthday. The Chius worked with Aliana Events to produce the event, inspired by the Santa Monica Pier, with carnival games, an arcade, puppets, and this oversized Ferris wheel filled with flowers. See more: This Toddler's Birthday Party Had a Gucci Claw Machine
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Southern California's Hotel del Coronado has completed a $550 million restoration, highlighted by the revitalization of its iconic Victorian building and a range of upgraded event and group offerings. Key event spaces—including the historic Crown Room, Coronet Room, and Ocean Ballroom—have been meticulously restored. The resort's broader transformation includes the Southpointe Event Center, featuring a 15,000-square-foot ballroom and adjacent lawn, plus updated guest rooms and amenities across the property.
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How Over-the-Top Event Invites Can Make a Big Impact
In a world where inboxes are full and attention spans are short, an invitation can make or break your event’s perception.
This SNL50 mailer included a Marshall speaker—an homage to the decades-spanning musical guests on the show—a bottle of Chandon to toast the milestone, and a limited-edition crewneck.
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Millennials, this one's for you. The streamer welcomed thousands of guests during a four-day experience celebrating its beloved '90s and '00s IP.
Disney+ hosted a Throwback Experience for fans June 12-15 in Los Angeles.
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