Katie Kim, manager of brand partnerships and experiences at Cadillac, explained that “The Art of Innovation,” which was created in collaboration with fashion designer Jason Wu, represented the stages of the creative process, from idea to completion, and was designed to be Instagram friendly. “There has to be a money shot. There has to be a way for someone to get a Boomerang. Which is why the lighting is dynamic,” she said.
Photo: Taylor McIntyre/BizBash
The 29Rooms production team comprises more than 200 people. The experience took a full month to build. The number of total social media posts associated with 29Rooms has currently surpassed 729 million potential impressions, double from last year.
Photo: Nicole Maroon
Refinery29 partnered with Snap Inc. to launch a Spectacles rental program at the exhibition. A limited number of attendees per session were offered a pair of Spectacles to capture the experience. “Snaps” that are captured with Spectacles transfer wirelessly to a user’s Memories in Snapchat and are saved in a circular video format. The videos can then be uploaded to a Snapchat story.
Photo: Taylor McIntyre/BizBash
In the “Art Heals” space, which was created with nonprofit organization Art of Elysium, guests were able to decorate the large paper lanterns.
Photo: Taylor McIntyre/BizBash
Alexa Meade’s “Become the Masterpiece” allowed guests to turn themselves into art with painted props like coats, sunglasses, and umbrellas.
Photo: Taylor McIntyre/BizBash
The multi-sensory “Erotica in Bloom” from Maisie Cousins featured 1,500 flowers.
Photo: Taylor McIntyre/BizBash
Inspired by the sexual symbolism of flowers, guests were able to step inside oversize “blooms” to experience custom sounds, as well as scents.
Photo: Taylor McIntyre/BizBash
The sound and visual installation “Harmony” was a collaboration between British artist and designer Benjamin Shine and sisters and recording artists Chloe x Halle. The rotating artwork explores the intertwining layers that make up the bond of sisterhood.
Photo: Taylor McIntyre/BizBash
In collaboration with Planned Parenthood, the large-scale installation “Bright Future" used bright neon signage to highlight healthcare issues. Guests could also listen to stories from people who’ve been touched by the organization, as well as pledge their support.
Photo: Taylor McIntyre/BizBash
For “Light It Up,” Symmetry Labs used stacked cubes of LED lights to form a musical installation that reacted to a guest’s movements.
Photo: Taylor McIntyre/BizBash
Aldo worked with Refinery29 to create “Love Walk,” a glowing runway surrounded by a coiled structure covered in nearly 250 shoes and pulsing light. The walls featured messages inspired by the brand's fall campaign.
Photo: Taylor McIntyre/BizBash
Featuring the music of rapper-singer Lizzo, “Move and Be Moved” included 71 disco balls and headphones for a silent dance party.
Photo: Taylor McIntyre/BizBash
Dunkin’ Donuts Coffee at Home created a "kitchen" where guests could taste the brand’s Bakery Series coffee flavors and vote for their favorite.
Photo: Taylor McIntyre/BizBash
Brooklyn-based visual artists Chiaozza designed “Cloud Pool” where guests could jump into a pile of 1,980 purple foam blocks and colorful inflatables.
Photo: Taylor McIntyre/BizBash
Juicy Couture’s Glacé Getaway featured a tropical vacation setting with an icy twist: a life-size snow globe, a snow-covered floor, and an icicle-decorated lifeguard chair.
Photo: Taylor McIntyre/BizBash
Illustrator Jen Mussari designed hand-painted punching bags and gloves for “The Future Is Female” installation. Electronic music artist Madame Gandhi created beats in the space that guests could turn on by punching the bags.
Photo: Taylor McIntyre/BizBash
Inspired by the Women’s March on Washington, the room titled “Hear Our Voice” featured artwork created in collaboration with Refinery29, as well as work by Amplifier.
Photo: Nicholas Hunt/Getty Images for Refinery29
Postcards were available for guests to write a message to their state's U.S. senators, which Refinery29 mailed out after the exhibition.
Photo: Taylor McIntyre/BizBash
For “Ocean of Creativity,” Korean contemporary artist Jee Young Lee turned trash collected from around New York City into a seascape portrait, which consisted of 9,800 bottles, 4,000 bottle caps, and 1,500 wine corks.
Photo: Taylor McIntyre/BizBash
Pride Island
NYC Pride sponsor Reyka Vodka, an Icelandic vodka brand, offered guests a swing that served as a photo op and a spot for attendees to relax.
Photo: Taylor McIntyre/BizBash
Ikea erected a 14- by 24-foot art installation made of recycled toilet paper. The installation promoted Ikea's use of recycled napkins, toilet paper, and paper towels in Canadian stores.
Photo: Courtesy of Green Living Show
A deck leading up to the wall prominently featured hashtags.
Photo: Fanny Reynaud
The wall featured hard-to-miss rock-climbing grips in a variety of bright colors.
Photo: Fanny Reynaud
Ikea furniture decorated the wall and served as handy rest stops for those making the climb.
Photo: Fanny Reynaud
Organizers placed chairs in front of the 30-foot wall for those who preferred to watch rather than participate in the spectacle.
Photo: Fanny Reynaud
Iceculture created DX-inspired ice sculptures that held votive candles inside.
Photo: George Pimentel
The sports area also included a wall created with basketballs and neon lighting fixtures that provided the illusion of bouncing balls.
Photo: Craig Barritt/Getty Images for American Express
Another food installation was a neon-framed doughnut wall, which also served as a photo op.
Photo: Craig Barritt/Getty Images for American Express
The travel area also paid homage to London with an installation depicting city landmarks, and to San Francisco by spelling out the name of the city with massive orange letters.
Photo: Craig Barritt/Getty Images for American Express
Moët & Chandon “Toast for a Cause”
Backstage during the ceremony, presenters and winners celebrated with golden goblets of Moët & Chandon, the official champagne of the Golden Globes. Overall, the brand served more than 1,500 Moët & Chandon Impérial minis, 125 cases of Moët & Chandon Grand Vintage 2006 and Moet Rosé Impérial magnums, and 500 cocktails featuring Moët & Chandon Impérial. The brand also continued its annual philanthropic initiative, “Toast for a Cause,” for the ninth year. The program invites nominees to raise a toast in support of their favorite charities; for each toast, Moët donates $1,000 to the charity in the nominees’ names.
Photo: Michael Kovac/Getty Images for Moet & Chandon
The event, which took place December 9, was open to consumers in three different time slots at Villain in Brooklyn.
Photo: Mel D. Cole
The event showcased a branded purple step-and-repeat with triangular graphics, as well as life-size imagery from past magazine issues.
Photo: Mel D. Cole
The "Lust" space provided a photo op with velvet drapery that was suspended at multiple anchor points and angles. Maitland explained that the popularity of red vehicles inspired the color scheme.
Photo: Mel D. Cole
The "Throb" room provided attendees with a photo op in front of a giant heart that throbbed to the beat of music, creating a rhythmic monitor effect on the surrounding walls.
Photo: Mel D. Cole
The "Drool" experience invited attendees to get inside the 2018 Toyota Camry for a multi-sensory 360-degree audiovisual driving experience.
Photo: Mel D. Cole
The vehicle experience incorporated Lightwave virtual-reality technology and analyzed real-time emotion data from guests to create personalized biometric data portraits.
Photo: Mel D. Cole
To simulate the experience inside of an engine, the "Pulse" room featured chrome pipe graphics and engine sounds.
Photo: Mel D. Cole
"Hunger," an illuminated mobile art installation at the center of the space, showcased hanging desirable items meant to evoke guests's aspirations.
Photo: Mel D. Cole
The interactive "Boom" room provided drums anchored to the floor, which guests could pose with and contribute to the room's booming rhythm.
Photo: Mel D. Cole
On stage, the activation offered performances and sets from DJs including Suzi Analogue.
Photo: Mel D. Cole
Rapper and choreographer Sharaya J performed at the event.
Photo: Mel D. Cole
Bafta Los Angeles BBC America TV Tea Party
“For added fun and a great branding photo op, we had Bafta spelled out in six-foot letters made entirely of gold balloons, which was a crowd favorite,” said Teta. The event was supported by presenting sponsor BBC America and premier partner the Great Britain Campaign.
Photo: Courtesy of MTA Events
Sue’s Tech Kitchen
Participants use apples to play the Food Drum, which also teaches them about electrical capacity.Â
Photo: Rob Shook
Staffers raked sand to form an ad for television network UKTV.
Photo: Courtesy of Curb
Curb can create sand sculptures in public areas.
Photo: Courtesy of Curb
