Robocop meets photo booth with this unique event offering from Coco Events. The robot entertainer, inside a suit with a built-in screen and camera, can interact with guests throughout an event venue, allowing attendees to snap photos and share and email them. A separate print station is also available. Pricing is available upon request.
Brand Activation Services’ Dream Caraoke transforms an exotic car like a Ferrari into a fully functional video karaoke booth, superimposing a moving road in the background for a realistic look. Videos can be shared via text, email, and social media. The company also offers branded soundproof recording booths for events. Pricing is available upon request.
This massive 40-foot-tall installation from All About Balloons featured almost 6,000 confetti-filled, custom-branded, and lighted balloons. The company’s eight-foot-tall balloon robot named Rupert was also on the trade show floor.
Nonprofit organization Splashes of Hope transforms hospitals, healthcare centers, and social service facilities with customized, hand-painted murals that are designed to provide soothing visuals for patients, their families, and staff. The organization offers four package options for hosting an interactive mural painting event for corporate teambuilding, where participants create custom artwork for a local hospital with the help of professional artists.
Co-founded in 2015 by Rebecca Martin and David Levine, Terra Glamping recently debuted Terra Glamping Events, a luxury pop-up lodging and event service, available throughout the Eastern U.S., including New York City, the Hamptons, the Catskills, and beyond. The company will install safari-style, fully-furnished luxury tents for sleeping, lounging, and dining in both outdoor and indoor spaces. Terra Glamping Events can also provide food and beverage, entertainment, a fire pit, spa treatments, yoga kits, and more for a customizable experience. Pricing is available upon request.
Aromachology’s custom Perfume Bar allows guests to create their own unique scents at events such as bridal showers, weddings, birthdays, and corporate events. Stylists set up the portable bar and walk guests through the process. The bottles, bar, bags, caps, ribbons, and more can be customized based upon the event. Pricing is based on the number of units and bottle size and is available upon request. Plus, the Toronto-based company offers pre-made custom fragrances; packages start at a 30-unit minimum.
Art of Everyone’s crowd-sourced, laser-guided painting experience allows any audience to create a masterpiece. As the artist conductor outlines an image on a large canvas using a laser pointer, participants stand on the other side of the canvas and apply paint, following the direction of the laser. Art of Everyone is fully customizable and is available for small intimate settings as well as large activations that can include multiple locations. The team of artists specializes in various forms of art, from portrait, abstract, landscape, still life, and more. Pricing is available upon request.
Promotional marketing company Axis Promotions offers this playful take on the portable charger. Its new “Power Bars” come wrapped inside custom packaging, much like popular edible energy bars. The portable chargers can also feature custom branding as well.
Powered by Chicago-based advertising agency Studio North, GameBuzz is set up like a traditional game show with a host, six hand-held buzzers, a display monitor, and six pre-loaded games. A company logo can be added to the interface, along with primary and secondary colors to match the brand. Plus, the game's questions and answers can be customized for the event. Pricing is available upon request.
Chocotelegram’s ChocoCorporate cards feature branded bites of Belgium chocolate, along with custom designs and messaging, and serve as a sweet option for thank you cards, promotional materials, party favors, product launches, and more. Pricing ranges from $2.69 to $7.69 per card, depending on volume, solid or printed chocolate, and card style.
The five meet-ups are all being held at Toms Shoes locations in Los Angeles (pictured), Chicago, Minneapolis, Austin, and New York. The spaces were chosen because they matched the entrepreneurial, inspiring vibe that organizers were looking for.
Upon entering the meet-ups, attendees are encouraged to “grab a card, start a conversation” as an icebreaker. Questions included “What would you do if you were not afraid?” and “How do you practice self-acceptance in your life?”
Guests can also grab buttons with cheeky sayings such as “I love naps but I stay woke” and “Smart AF.”
Tote bag giveaways list the summit’s three tracks: activist, innovator, or creator.
Unicorn- and panda-shaped cookies added a fun, social-media-friendly vibe to the L.A. meet-up.
At all five meet-ups, guests will be able to attend two-minute mentoring sessions with the evening’s speakers, including Teen Vogue editor in chief Elaine Welteroth.
The meet-ups will all feature a variety of speakers in an intimate setting designed to spark creativity and collaboration. At the Los Angeles meet-up, held at Toms Shoes in Venice, an outdoor programming area featured benches and a peacock backdrop.
As the main event at the L.A. meet-up, Welteroth interviewed entertainer Lilly Singh (right) and model and activist Grace Mahary.
Italian wafer and chocolate brand Loacker featured a ski lodge-theme activation at Pier 92 events, including the Blue Moon Burger Bash. The lodge was inspired by the Dolomite mountains in the Italian alps, where the brand's ingredients are sourced. The activation was designed and produced by Loacker's experiential agency Story Stable.
Guests could pose with skis and branded props at a photo booth by A-1 Array, a multi-camera system that creates 3-D animations for sharing.
Presenting sponsor Coca-Cola showcased a variety of activations and lounges during the festival, including a branded bar with exposed brick on Pier 92. The activation included a photo op inspired by New York dining. The brand's activations were produced by Melt.
At the Grand Tasting at Pier 94, Coca-Cola had a lounge where guests could enjoy custom Coke-infused drinks and food. A second-level dining and viewing area featured a marquee sign.
An interactive photo-sharing station invited guests to take a photo at the event and share on Instagram and Twitter with the hashtag #ServeWithACoke. People who used the hashtag could then print out their photo at a Luster photo-printing station to stick on a mosaic, which eventually revealed the image of a burger and a Coke with New York in the background.
Chad Hudson Events designed the Grand Tasting booth for the Food Network and Cooking Channel, the festival's title sponsors. The booth featured a living room environment, complete with a fall-inspired photo backdrop.
ShopRite's massive, four-sided Grand Tasting booth was inspired by its grocery store aisles, and featured the logos of numerous food brands. The booth offered attendees a variety of eats made with products sold at ShopRite.
At the Grand Tasting, Blue Diamond Almond Breeze had a branded, kitchen-inspired station that offered bites of vegan tomato arancini and New York cheesecake made with almond milk by food specialist Patty Mastracco. The kitchen was produced by Match Marketing Group.
Brand activation company Geometry Global designed American Airlines's Grand Tasting lounge, which featured a paper airplane arch installation that connected to the company's logo.
Dove Chocolate returned to the Grand Tasting with its branded photo booth and VR lounge, which virtually transported guests to Paris and Reykjavik.
Returning sponsor Samsung's branded cooking demo kitchen featured demonstrations from a number of chefs throughout the weekend at the Grand Tasting. Events included a burger demo by Randy Garutti and Mark Rosati. The Samsung kitchen was designed by RQ Agency.
At Pier 92 events such as the Blue Moon Burger Bash and Rooftop Iron Chef Showdown: Battle Iron Bounty, Mastercard activated a branded recording studio that allowed guests who signed up for Masterpass—the company's digital wallet service—to record a song with a live band. Guests could then take home their song on a custom vinyl record. The studio was produced by Octagon with global events agency First and marketing agency Frukt.
At the Rooftop Iron Chef Showdown at Pier 92, one of the festival's new events this year, guests were invited to pose at an interactive photo booth inspired by the series.
Coca-Cola's annual Sunday barbecue event at Pier 92 featured a new, family-friendly station this year. Cookie bakery Schmackary's offered a branded, cookie-decorating station, led by chef David Burtka, the event host.
The activation—which was created by the experiential design team at Edelman, a public relations agency—included a lounge where guests could get a shave; a "Hydrobot" was nearby for photo ops.
To debut its inaugural video game, Schick Hydro took part in the convention for the first time. On the show floor, using a Hydro 5 razor as a controller, visitors could try their hand at the game, where fans were given five minutes to compete head-to-head as virtual barbers in intergalactic space against fellow fans to “shave” various superhero-inspired facial hair styles.
The gallery also provided a photo op with a landscape backdrop. Current Studios developed the AR experience and photo op, while George P. Johnson produced Acura's activation.
A video booth, which will travel to all five meet-ups, asks attendees how they plan to change the world.
Olympic sponsor Coca-Cola hosted an Olympic-theme event on February 8 at Stein Eriksen Lodge in Park City, Utah. The event, which was produced by Melt, featured a photo station that let attendees pose in an actual bobsled.
To celebrate its new Post Dream Cereals flavors, the cereal brand hosted a playground in Vanderbilt Hall at Grand Central Terminal in New York on February 16. The activation featured a number of breakfast-theme photo stations, including a Nutter Butter photo op that had a 3-D effect. The activation was produced by Pierce.
Ford hosted a “life hack conference” as part of its new EcoSport compact SUV launch on January 25 at the Altman Building in New York. At the entrance, guests stuck pegs into the labeled board that represented their goal for the year, including “Embrace Simplicity,” “Make Use of My Kitchen,” and “Learn a New Skill.”
Guests could scan the QR codes on an album display wall in order to purchase them on site.
A giant LED wall responded to guests’ movements and the music.
Event designer Preston Bailey created a pre-Grammy party for the Langham, New York, hotel on January 25, featuring a giant ice sculpture in the shape of the Grammys’ signature gramophone.
Since diamonds represent a 60th anniversary, the Academy incorporated diamond-shaped ice sculptures into the shrimp cocktail display at its official after-party, known as the Grammy Celebration, which was held at the Marriott Marquis immediately following the award show.
Guests at the viewing party could vote for their picks for Best Picture.
T-Mobile, the presenting sponsor of NYC Pride, had a booth with a variety of interactive stations, including a multicolor floor with individual squares in colors that moved when activated by attendees’ shoes. Experiential marketing company M2W, Inc. produced the brand's activations.
T-Mobile showcased its #UnlimitedPride initiative with a giant rainbow photo op, with a pink backdrop of New York. The brand participated in 53 L.G.B.T.Q. events across 29 states this year.
A fun way to deliver a selfie, Honda debuted the Dream Machine, a digitally enabled cannon that would prompt attendees with a few profiling questions to discover the right product for them and to take a selfie. Then, in a puff of smoke, the cannon would shoot those personalized “dreams” onto a 100-foot LED halo above: picture, animation, and all. The futuristic stand—a play off of the brand’s “Power of Dreams” theme—was, like sister Acura brand, designed and produced by George P. Johnson along with sister agency Spinifex Group. As part of the Honda Dream Core, guests were served real-time content about Honda’s featured vehicles with a mobile app or R.F.I.D. wristband.
The “Canstruction” wall, which was made from Pepsi cans, served as a clever background for the step and repeat area.
