New York's Sneakeasy came to 45 Grand Street from March 20 to 26. The activation showcased the new Air VaporMax shoe with a futuristic mirror backdrop.
The branded space featured Nike-inspired catchphrases as signage, along with shoes displayed on branded air tanks.
The Toronto Sneakeasy took place at a surprise location on March 25. Guests who won a golden ticket from Nike's branded Air Max Bus were instructed to show up to an unoccupied warehouse in Chinatown. Director X curated the experience, which featured interactive displays by six local artists inspired by Air Max silhouettes and milestones from the past 30 years.
Artist Anna Bediones' installation, which was inspired by the Air Max 90 style, featured upside-down shoe portraits and benches.
An homage to the Air Max 95, the installation by artist Avi Gold was inspired by 1995 sneaker shops.
Inspired by the first Air Max shoe from 1987, the installation by Bryan Espiritu was a play on President Ronald Reagan's "Tear down this wall" quote from his Berlin Wall speech that year.
The Los Angeles activation took place March 25 to 26 at a surprise location on La Brea Avenue. A giant screen showcased the new VaporMax shoes.
Installations at the Los Angeles pop-up were meant to celebrate air.
The Chicago Sneakeasy took place March 25 at a former distillery factory. Decor included a ceiling installation that featured shoes in transparent boxes.
Additional decor included a wall projection of the bottom of a Nike shoe.
Local artists Junkyard, Merlot, and Lefty Out There designed installations inspired by the theme of air.
