I.B.M. used real moss in 18- by 18-inch hanging boxes and draped from trellises to create a unique frame for its large booth. A spokesperson said the design is intended evoke a feeling of life and health. The booth also has large photos of I.B.M. clients and partners displayed atop touch-screen monitors showing videos from those people talking about how they have benefited from I.B.M.’s health technologies. The booth was designed in partnership with agencies George P. Johnson and Ogilvy, with moss provided by Planted Design.
Everyone who plays Plinko at the NextGen Healthcare booth walks away with a prize, ranging from car chargers and Amazon gift cards to virtual-reality headsets and an Amazon Echo.
Intel is one of several exhibitors using virtual reality to attract attendees. Guests don headsets for a five-minute experience that combines product education with interactive games.
Intelligent Medical Objects is using a 25-foot chalkboard to display the history of clinical coding. Throughout the conference, an artist has been adding to the design, and attendees are also invited to post sticky notes with their thoughts on future trends in that industry.
At the DSS booth, people can get custom T-shirts. Attendees can choose from three designs, three shirt colors, and two ink colors. While they wait for their shirts to be printed, booth staff share information about the company’s products.
Philips has created a small theater in its booth where it is hosting 21 educational presentations, most led by external thought leaders. The company is also live-streaming some of the sessions using Periscope Producer, which launched in October to give brands a way to stream high-quality video from professionals cameras rather than just from a smartphone or tablet. The first six sessions streamed via Periscope have garnered a total of more than one million impressions and 450,000 views.
VMware appealed to the interests of the show’s audience of IT professionals by bringing in computer security consultant and hacker Kevin Mitnick. Crowds gathered to watch Mitnick, who served five years in prison for various computer-related crimes, give a real-time demonstration of computer hacking.
CDW Healthcare has created a game-show-like experience at its booth. Six attendees can participate at one time, using tablets to answer questions and solve puzzles displayed on a large screen. Prizes include virtual-reality headsets and raffle tickets for a drawing for a Google Home voice-activated speaker.
To make its large 100- by 110-foot booth feel homey, Epic put residential-style furniture in front of a faux fireplace in the center.
Truven Health Analytics used wood slats to create unique frames for two large screens hanging above the main aisles on the perimeter of its booth. Organizers said the frames are part of an overall effort to add more organic elements to the booth, such as real greenery and wood flooring instead of carpet.
