You know a good event when you see one—in the photos. Capturing an event in a photo is as easy as aiming your smartphone, but truly memorable event images take skill. Chosen by BizBash photo editor Taylor McIntyre, the photos here present creative and eye-catching images that memorably tell an event’s story.
In a gag from host Jimmy Kimmel, candy-filled parachutes rained down on the audience at the Oscars in Hollywood's Dolby Theatre.
The inaugural Toronto Light Festival brought light installations from artists from across the world to the city from January 27 to March 12. The installation "Run Beyond," by Angelo Bonello of Italy, featured 18 LED characters across two buildings.
The food site the Infatuation hosted its Summer Guide Launch with Stella Artois in June at North Brooklyn Farms. The sunlight coming through the beer bottles with the urban skyline in the background made for a memorable event image.
Perrier celebrated its many flavors—including the new strawberry and watermelon varieties—with a weeklong pop-up experience that came to an event space in New York’s SoHo neighborhood from July 12 to 16. The event featured a branded bubble ball pit in the Perrier colors, as well as props that included fruit-theme pool floats such as watermelons, strawberries, and oranges. The event was produced in partnership with experiential marketing agency the Michael Alan Group.
Chef Joachim Splichal from Los Angeles served up cleverly plated contemporary niçoise salad in a can, which sat atop strips of dirt as a nod to his winery.
At this year's Miami Open, sportswear brand Lacoste created a French-inspired beach next to the centerpiece Stadium Court called La Plage de Lacoste.
The release of thousands of lanterns, which lit up the night sky, served as invitation to other states to come to Las Vegas, according to organizers.
Music-streaming service Spotify hosted a brunch a week before the Emmys. The event celebrated the Emmys’ newest nomination category of Outstanding Music Supervision, as well as Spotify’s podcast, Showstoppers, on which they interviewed a few of the nominees. The event was held at the new Kimpton Everly hotel in Hollywood, and Tinsel Experiential Design created a installation with a white baby grand piano surrounded with balloons floating in a funnel formation to the ceiling. Balloons used the branded color scheme of the Showstopper podcast.
As part of Hilton’s Global Owners Conference, October 10 to 12 at the Hilton Anatole in Dallas, dancers entertained guests during “A Taste of Hilton,” a festival-style party on the hotel’s lawn where 22 chefs from 12 Hilton properties across the world prepared some of their local specialties.
Lead singer of Cage the Elephant jumps into the crowd during performance at Lollapalooza.
Chef Tim Love led two sessions of his sprawling, hands-on grilling demonstrations. Attendees were stationed at 100 grills, cooking meat according to the chef's directions.
At the menu preview for the Grammy Awards’s official after-party, Patina Catering showed off an ambrosia fruit salad with winter citrus, walnuts, pineapple, and marshmallows.
Inside the new central theater are eight stations where attendees can watch a four-minute virtual reality video that shows how SAP’s new Leonardo system brings innovation to life.
