The Conference Room at the Loft | BizBash

Experiential Marketing, Activations & Sponsorships

Comic-Con 2025: How Brands Turned Downtown San Diego Into a Fandom Playground

From a Fantastic Four–themed human conveyor belt to a Peacemaker music fest to a floating Brawl Stars theme park, here’s how brands like HBO Max, FX, Hulu, Google Play, and more grabbed fans' attention.

Hulu’s 'King of the Hill' Experience

6 New Venues in Seattle for 2025 Summer Meetings and Events

Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Seattle.

Populous Seattle

Here's What's New for Corporate Groups at Walt Disney World

Get a firsthand perspective on how Disney is using an "event architect" philosophy to infuse business gatherings with a bit of magic.

Planners can also incorporate an array of new program openers for their meetings at Disney.

Experiential Marketing, Activations & Sponsorships

Top Trending Stories on BizBash: July 2025

Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.

At the recent Shopify Summit 2025, spaces looked a bit different than your typical employee conference. Instead of hotel ballrooms or expo halls, attendees explored eclectic environments inspired by where many small business dreams begin: basements, garages, and local bars. This makeshift convenience store featured custom items from Shopify merchants—plus posters with company Easter eggs and inside jokes. See more: How Shopify Shook Up the Traditional Conference Playbook

Los Angeles / Southern California

12 New Venues in Los Angeles for Summer 2025 Meetings and Events

Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Los Angeles.

La Ola at Four Seasons Hotel Los Angeles at Beverly Hills

MLB All-Star Week 2025: See the Pitch-Perfect Experiences Brands Created for Baseball Fans

Capital One, Deer Park, Mastercard, and more brought their A-game to the Midsummer Classic.

Fans could pose in front of a giant baseball that was signed by players like Willie Mays, Hank Aaron, Derek Jeter, Yogi Berra, and more.

40 Cool Event Ideas You May Have Missed From YouTube, Backstreet Boys, and More

Meet the BizBash Most Influential Event Profs of the Past 25 Years

MLB All-Star Week 2025: See the Pitch-Perfect Experiences Brands Created for Baseball Fans

What You Didn’t See on TV at the 2025 ESPYS

This Fashion Retailer Brought Rodeo-Ready Style to the Calgary Stampede

How Legacy Sponsors Showed Up at the 2025 Essence Festival of Culture

6 New Venues in Washington, D.C., for Summer 2025 Meetings and Events

Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Washington, D.C.

Willard InterContinental Washington, D.C.

Experiential Marketing, Activations & Sponsorships

40 Cool Event Ideas You May Have Missed From YouTube, Backstreet Boys, and More

Here’s a look at some steal-worthy ideas we spotted in July 2025.

Poppy & Peonies x Fallon Farinacci's Wild Strawberry Sleepover

8 New Venues in Houston/San Antonio for Summer 2025 Meetings and Events

Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Houston/San Antonio.

Sol Cypress, San Antonio, A Tribute Portfolio Hotel

Brands & Event Pros

Meet the BizBash Most Influential Event Profs of the Past 25 Years

As BizBash turns 25, we’re spotlighting some of the event leaders who’ve made an undeniable impact on the industry—and continue to push it forward.

Biz Bash Most Influential Cover

Experiential Marketing, Activations & Sponsorships

This Fashion Retailer Brought Rodeo-Ready Style to the Calgary Stampede

SHEIN capitalized on the massive Canadian event to lasso more than 50,000 shoppers into its rodeo-ready pop-up, packed with cowboy boots, fringes, freebies, and more.

The highlight of SHEIN's first-ever Alberta pop-up: the western-themed Rodeo Ready Beauty Bar that was designed in bright pink and butter yellow, two of the season's trending colors.

What You Didn’t See on TV at the 2025 ESPYS

From heartfelt speeches to glam after-parties, here’s how sports' biggest names celebrated the 2025 ESPY Awards—onstage and off.

For the after-party, AKJOHNSTON's design drew inspiration from organic motion. To evoke the feeling of an arena, the team anchored each end of the ballroom with custom goal-inspired structures framed in deep blue velvet drape and sleek metallic finishes. Flanking each stage were 12-foot neon radial light sculptures, designed and fabricated in-house, that added height and color and served as stylized 'goal posts.'

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