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Video: Event Innovator Billy Melnyk on Bacardi's Facebook-Curated Events

March 14, 2012

For our second Innovation Issue, we interviewed Bacardi's experiential and digital marketing manager Billy Melnyk, talking to the in-house planner about how he partnered with Facebook to launch the rum brand's award-winning event series Bacardi Like It Live.

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12 Books Every Event Prof Should Read This Summer

TENFOLD decked out Bank of America's regional headquarters in Columbus, Ohio, with artful nods to the city, including this map highlighting railroads and river connections. 'We used that as a metaphor for local community connections, which is a big part of what Bank of America is trying to push here with this office. Then, we found opportunities to even make it more hyperlocal,' Friedman said, explaining that elsewhere in the space, there are buckeye leaves inspired by the nearby Ohio State University that pay homage to the financial institution's involvement with local charities.

Experiential Everywhere: How This Firm Capitalizes on Company Culture to Create Memorable Moments

Event Venue News for June 2024

What's New in Event Venues: James Beard Award Winners, Hotel Recs Based on Personality Type, and More

Why Is This Outdoor Footwear Brand Hosting a Wedding?

Opinion & Experts

12 Books Every Event Prof Should Read This Summer

Planning your summer reading list? We've got you covered.

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Experiential Marketing, Activations & Sponsorships

Experiential Everywhere: How This Firm Capitalizes on Company Culture to Create Memorable Moments

BizBash sat down with TENFOLD founder and CEO Rachel Friedman to talk about how financial firms are seeing the ROI in experiential design.

TENFOLD decked out Bank of America's regional headquarters in Columbus, Ohio, with artful nods to the city, including this map highlighting railroads and river connections. 'We used that as a metaphor for local community connections, which is a big part of what Bank of America is trying to push here with this office. Then, we found opportunities to even make it more hyperlocal,' Friedman said, explaining that elsewhere in the space, there are buckeye leaves inspired by the nearby Ohio State University that pay homage to the financial institution's involvement with local charities.

What's New in Event Venues: James Beard Award Winners, Hotel Recs Based on Personality Type, and More

BizBash rounds up the latest news from hotels, convention centers, meeting spaces, restaurants, and other event venues around the world.

Event Venue News for June 2024

Experiential Marketing, Activations & Sponsorships

Why Is This Outdoor Footwear Brand Hosting a Wedding?

Chaco is traveling around the U.S. this summer, celebrating its 35th birthday with sandal customization and repair—and its first-ever wedding ceremony.

Experiential Marketing, Activations & Sponsorships

See Inside Cheez-It's Diner Experience with Its Over-the-Top Menu Items

Once again, the snack brand created a roadside attraction with a retro eatery in upstate New York.

Two hours outside New York City in Woodstock, N.Y., road trippers were invited to a unique eatery—The Cheez-In Diner.

Programming & Entertainment

How to Creatively Execute Stunts at Events—Without Sacrificing Safety

Last month's The Fall Guy premiere grabbed headlines with five action-packed stunts on the red carpet. Learn how the team pulled it off—and see some other jaw-dropping stunt moments we've loved at events.

Action-Packed Stunts at Events

Event Personalization Moments That Really Worked

Behind the Scenes at Canva Create, the Brand's Massive Festival of Creativity

See Inside Cheez-It's Diner Experience with Its Over-the-Top Menu Items

Why Is This Outdoor Footwear Brand Hosting a Wedding?

12 Books Every Event Prof Should Read This Summer

How to Creatively Execute Stunts at Events—Without Sacrificing Safety

Programming & Entertainment

Event Personalization Moments That Really Worked

Personal touches, from custom playlists to innovative swag, are redefining attendee engagement. Here, event professionals share some of the most effective personalization moments they've created.

Event Production & Fabrication

Behind the Scenes at Canva Create, the Brand's Massive Festival of Creativity

The graphic design platform's largest-ever event drew 3,500 people for a day of keynotes, product demos, community spotlights, activations, and more.

Behind the Scenes at Canva Create

Opinion & Experts

Guest Column: 7 Common Anniversary Event Pitfalls and Mitigation Strategies

For many event teams, anniversary celebrations are the most pressure-filled to be perfect. Explore common mistakes and the best practices to mitigate them.

ROI & ROE Strategies to Supercharge Your Event Value

Delve into expert tips for creating impactful experiences that impress both your audience and C-suite.

When Latino Tax Pro partnered with Encore to deliver its annual bilingual conference, the event saw a whopping 44% increase in attendance, which skyrocketed its ROI. One secret behind the success? Engaging potential participants with targeted marketing efforts. Read on for more ways to drive ROI and ROE outcomes to impress both your audience and C-suite.

C2 Montreal 2024: How a New Venue Aimed to Inspire Networking and Connection

The three-day event was built around some of the key industries driving the Montreal economy, including sustainability and artificial intelligence.

Discussion topics included renewable energies, sustainable architecture, and the societal impact of technology, as well as 'The XP Fronts,' an immersive session, presented by XP Land, that explored the future of experiential with industry leaders.

Experiential Marketing, Activations & Sponsorships

These Fruit-Centric Pop-Ups Are Ringing in the Sweet Summer Season

Welcome the new season by exploring these berry sweet pop-ups.

Glow Recipe’s Summertime Activation

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