Nominations are now open for the 12th Annual EEAs!

It's time to make your mark. Nominations are now open for the 12th Annual Event Experience Awards!

Video: Event Innovator Meg Holderman on Adapting Rentals to Changing Needs

March 14, 2012

For our second Innovation Issue, we interviewed Meg Holderman, owner of So Cool Events and the So Cool eVenue, about how her company developed a line of lighted lounge furniture and other rental offerings, including a portable ice bar.

New York-based company Mary Giuliani Catering & Events draws on its founder's theater background to tell stories through food, like with this lush, floral-filled food display that incorporated a pretty spring-inspired tea set.

Spring Event Inspo: 14 Flower-Filled Food Presentations We're Still Dreaming About

'Their inventory is stunning; their team in office and at load-in are always polite and patient; and they just stand apart from any other rental company we’ve worked with,' said Kapture Vision CEO Nilo G. Low of her preferred rental partner, Taylor Creative Inc. Pictured here are the Soren sofa, Sven chair, and Sigrid stool.

My Favorite Vendors: 5 Event Profs in the U.S. Share Their Go-To Partners

Bizz Bash #3 Texas

Texas Travel Trends 2024: Unique Outdoor Venues & Luxury Lodging

Hotel Marcel debuted in New Haven, Conn., in 2022 in a converted 1970s brutalist office building that’s listed on the National Register of Historic Places.

See Inside the Meeting Space at the First U.S. Hotel to Operate Only on Renewable Energy

Spring Event Inspo: 14 Flower-Filled Food Presentations We're Still Dreaming About

Check out some of our favorite ways events have incorporated flowers, foliage, and greenery into their dishes and F&B displays.

New York-based company Mary Giuliani Catering & Events draws on its founder's theater background to tell stories through food, like with this lush, floral-filled food display that incorporated a pretty spring-inspired tea set.

Opinion & Experts

My Favorite Vendors: 5 Event Profs in the U.S. Share Their Go-To Partners

Event professionals reveal their preferred vendors across AV, catering, photography, rentals, and more.

'Their inventory is stunning; their team in office and at load-in are always polite and patient; and they just stand apart from any other rental company we’ve worked with,' said Kapture Vision CEO Nilo G. Low of her preferred rental partner, Taylor Creative Inc. Pictured here are the Soren sofa, Sven chair, and Sigrid stool.

Texas Travel Trends 2024: Unique Outdoor Venues & Luxury Lodging

Discover Texas's hottest venues offering luxurious outdoor experiences and unique lodging options.

Bizz Bash #3 Texas

See Inside the Meeting Space at the First U.S. Hotel to Operate Only on Renewable Energy

In honor of Earth Day, BizBash sat down with the general manager of Hotel Marcel, the first hotel in the nation to produce 100% of its own electricity.

Hotel Marcel debuted in New Haven, Conn., in 2022 in a converted 1970s brutalist office building that’s listed on the National Register of Historic Places.

Experiential Marketing, Activations & Sponsorships

Dreamville Festival 2024: See How This Music Event Kicked Off the Outdoor Activation Season for Brands

The two-day music fest was the start of the summer run for several big-name brands like Chase, Patrón, and Jaguar Land Rover.

Chateau Ste. Michelle

The Why Behind the Wow: How Purpose-Driven Experiences Drive Event Engagement

Uncover the power of purpose-driven event creation, highlighting how the "why" behind the "wow" can drastically enhance the way attendees and consumers interact with your brand.

Experiential Vending Machine | Experience by Interactive Entertainment Group

Coachella 2024: Here's What You Missed From This Year's Coolest Parties and Brand Activations

Dreamville Festival 2024: See How This Music Event Kicked Off the Outdoor Activation Season for Brands

Which Social Media Platforms Are Making the Biggest Impact for Event Profs Right Now?

SXSW 2024: 60+ Must-See Pics From the Festival's Buzziest Activations and Pop-Ups

FX's Event Head Shares 7 Rules for Creating Effective Consumer Activations

What to Know About the Rise of Autism-Friendly Destinations and Events

Event Tech & Tools

Which Social Media Platforms Are Making the Biggest Impact for Event Profs Right Now?

What's working best on Instagram? Do you really need to be on TikTok? Is anyone using Twitter anymore? We asked event professionals to share what's working for them now.

Shutterstock 1498591895

8 New Venues in East Canada for Spring 2024 Meetings and Events

Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in East Canada.

Experiential Marketing, Activations & Sponsorships

Coachella 2024: Here's What You Missed From This Year's Coolest Parties and Brand Activations

Brands like Pinterest, American Express, NYLON, Aperol, YouTube, and Coca-Cola drew attention with colorful, interactive, creativity-packed spaces during weekend one. Take a peek inside.

Aperol Terrazza

WrestleMania XL: Step Inside This Year’s New Fan Experience

For the 2024 event, WWE partnered with Fanatics Events to present WWE World at WrestleMania, a five-day event at the Pennsylvania Convention Center in Philadelphia.

According to the WWE, WrestleMania XL is “the most successful and highest-grossing event in company history,” with 145,298 in attendance at Lincoln Financial Field over two nights.

Opinion & Experts

FX's Event Head Shares 7 Rules for Creating Effective Consumer Activations

FX’s Kenya Hardaway shares her top tips for connecting with consumers, developing an event narrative, integrating technology, and more.

Kenya Hardaway and her team recently celebrated FX's buzzy new series A Murder at the End of the World with a dinner party that used projection mapping, RFID tech, costumed actors, and surprise-and-delight moments to immerse guests in the show's unique setting. See more: See FX's Tech-Forward Twist on the Standard Murder Mystery Dinner Party

Experiential Marketing, Activations & Sponsorships

Peak Pampering: How e.l.f. Created a Snowy Sanctuary for Skincare

The brand's Après Ski(n) pop-ups in New York and Los Angeles were part product demo, part focus group, and all cozy-chic ski vibes.

Inside the e.l.f. Apres Ski(n) Pop-Up

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