Did you know that 52 million—or one in five—consumers in the United States today are Hispanic? Representing 20 different Spanish-speaking countries, this population is expected to increase to one in four by 2020. Hispanic consumer confidence is up and creating power and influence in the marketplace. How do you capture and engage this audience through your events? At the Event Innovation Forum during the BizBash IdeaFest South Florida, Rachel Gross, senior vice president of event marketing for Univision, outlined valuable insights regarding the growth of this market, as well as best practices when targeting the Hispanic community. A clip from the presentation is available below; you can watch the complete class here.
Disclosure: BizBash is an investor in the Event Leadership Institute.
