Did you know that millenials—young adults born between 1979 to 2000—now form 83% of the market share for luxury weddings? As such, what are the key things you need to know about the demographic's media consumption habits, expectations for customization, and familial influences? How will these factors impact the planning and execution of celebrations? At the Event Innovation Forum during the BizBash IdeaFest South Florida, Rebecca Grinnals, owner of Engaging Concepts Inc., shared new trends in today’s luxury-wedding marketplace. A clip from the presentation is available below; you can watch the complete class here.
Disclosure: BizBash is an investor in the Event Leadership Institute.
