Music has become a key connector between brands and customers, a way to establish a cultural link to a particular audience. Just look at the booming business of music festivals and the number of companies that fill the landscape around them with activations and parties. At the Event Innovation Forum—South Florida, Brian Feit, founding partner of BMF Media, discussed how musical choices are critical to the overall narrative of live experiences and why smart planners today are seeking partnerships with talent to create content and ultimately extend the life of an event.
Videography & Editing: 84 West Studios
