Word of mouth is perhaps one of the most powerful forms of marketing today. Social media platforms like Snapchat and Instagram have expanded the reach of peer-to-peer recommendations, shifting power from the brand to the consumer and giving rise to influencers. At the Event Innovation Forum—New York, Coltrane Curtis, founder and creative director of Team Epiphany, shared insight into influencer marketing and why the celebrity is no longer the greatest influence, especially at events and meetings. The former MTV and Viacom VJ, who now works with brands like Nike, HBO, Heineken, and Cadillac, discussed how to authentically engage an audience, what brands are doing right and wrong, and how industry professionals can truly activate a community.
Videography & Editing: Shooting Stars Pro for BizBash
