The debut took place in a graffiti-covered warehouse in downtown Los Angeles, with an exterior that did not betray the activities inside.
Photo: Jeff Granbery
A wall of blocks concealed the car before its debut.
Photo: Jeff Granbery
Drones inside each block removed the pieces one by one, surprising guests and getting the crowd buzzing.
Photo: Jeff Granbery
The drones hidden inside the blocks that concealed Infiniti's new vehicle flew away in fluid, elegant motions to reveal the car.
Photo: Jeff Granbery
Infiniti executives introduced the car after the debut.
Photo: Jeff Granbery
Guests interacted with the car after its reveal.
Photo: Jeff Granbery
The brand's color, purple, dictated the decor scheme, including structural arrangements of flowers.
Photo: Jeff Granbery
Tube lighting illuminated angular bars with an industrial edge.
Photo: Jeff Granbery
A projection showed the city lights of Los Angeles, with the streets laid out on a grid.
Photo: Jeff Granbery
