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Welcome to the new age of corporate holiday parties—a comeback, but not the one you were imagining. Gone are the days of awkward gift exchanges and icebreakers that make you cringe. In 2023, it’s all about innovative experiences, from bumper cars on ice to skiing simulators, ensuring that everyone, regardless of their background, is ready to jingle all the way.
The New Office Norm: The Return to the Workspace
It’s important to start with context. In 2023, many corporations have returned to the office, embracing a new dynamic between remote and in-person work. Companies like Google, Apple, and Goldman Sachs are leading the way in requiring their employees to work from offices, according to Business Insider and BuildRemote.
This shift back to the office is more than just a return to cubicles and meeting rooms; it’s an opportunity to reignite corporate culture, and what better way to do this than through a spectacular holiday event? So without further adu, keep reading for five trends and 10 experiences taking holiday parties by (snow) storm:
Trend #1: Creating an Inclusive Environment for All
The shift toward more inclusive celebrations recognizes the cultural and religious diversity in the workforce, moving away from a Christmas-centric view to embrace a more global perspective.
Multiball LED Snowballs | Experience by Interactive Entertainment GroupPhoto: Courtesy of Interactive Entertainment Group
Curling Track | Experience by Interactive Entertainment GroupPhoto: Courtesy of Interactive Entertainment Group
Trend #2: Interactive Engagement That Goes Beyond The Gift Exchange
Interactive experiences are the new currency for corporate bonding. By steering clear of humdrum gift exchanges and focusing on interactive activities, companies can forge real connections among employees, facilitating a culture of teamwork and collaboration.
Roll-a-Ball Reindeer Racing | Experience by Interactive Entertainment GroupPhoto: Courtesy of Interactive Entertainment Group
Mechanical Reindeer | Experience by Interactive Entertainment GroupPhoto: Courtesy of Interactive Entertainment Group
Trend #3: High-Tech Elements for a Festive Future
Technology is seamlessly integrating into our lives, so why should holiday parties be any different? The introduction of high-tech elements reflects a company’s forward-thinking approach, making the event a showcase for innovation.
Holographic Santa Claus | Experience by Interactive Entertainment GroupPhoto: Courtesy of Interactive Entertainment Group
Skiing Simulator | Experience by Interactive Entertainment GroupPhoto: Courtesy of Interactive Entertainment Group
Trend #4: Make Your Venue Your HQ
In 2023, the emphasis is on bringing extraordinary experiences to everyday settings. Having a local party minimizes logistical hurdles, ensuring a higher turnout and making it easier for people to engage and let their hair down post-workday.
Bumper Cars On Ice | Experience by Interactive Entertainment GroupPhoto: Courtesy of Interactive Entertainment Group
Giant Snow Tubing Slide | Experience by Interactive Entertainment GroupPhoto: Courtesy of Interactive Entertainment Group
Trend #5: Multigenerational Experiences
In today’s hybrid work landscape, the boundaries between professional and personal have blurred, offering a unique vantage point into the lives of coworkers and their families via virtual interactions. This year’s holiday parties are an extension of that intimate experience. More than just being family-inclusive, they’re designed to engage employees across generations, from fresh-faced interns to seasoned execs. These are activities that everyone, regardless of age or familial status, can enjoy and learn from.
Giant Snow Globe Deluxe | Experience by Interactive Entertainment GroupPhoto: Courtesy of Interactive Entertainment Group
Santa's Workshop Escape Room | Experience by Interactive Entertainment GroupPhoto: Courtesy of Interactive Entertainment Group
At Interactive Entertainment Group, we’re excited to turn these groundbreaking trends into life-changing experiences. Not only do these next-level holiday parties illuminate your brand in the best light, but they also lay the foundation for a more interconnected, inclusive, and innovative corporate culture. So, let’s ring in the new year with renewed spirit and optimism, forging an ethos that will set the tone for an exceptional 2024.