A sold-out Comic-Con International took over San Diego for the 45th year from Thursday to Sunday, attracting an estimated 130,000 fans who descended upon the city's convention center, streets, and surrounding venues in an effort to get the latest scoop on all things pop culture. Marketers once again pulled out all the stops to grab conventiongoers' attention, taking over aircraft carriers for parties, sending 14-foot robots out to interact with attendees, and covering local establishments with mysterious symbols.
Here's a look at some of the most noteworthy activations, parties, and promotions from the expo.