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Podcast: Why Every Event Producer Should Care About Esports (Episode 196)

Two gaming experts discuss why Esports are crucial to the future of events and experiential marketing.

Gather Geeks2020 12 21

Host: David Adler
Guests: Rebecca de Freitas, Danny Hardman

On this episode of GatherGeeks, BizBash chairman and founder David Adler chats with Rebecca de Freitas—an event producer who recently completed a master’s degree with a thesis on Esports—and Danny Hardman, director of business development for PRG and a lifelong gamer. The group discusses the world of Esports from an event and marketing perspective, sharing why event producers should care, how these gamified hybrid events are uniquely positioned to reach younger generations, and how brands can use Esports to engage their communities in effective ways. They also dissect the challenges and logistics of planning an Esports tournament, ways gaming can help build brand loyalty, how venues are getting business from gaming tournaments, tips for learning the ins and outs of the industry, what to expect in the future, and much more.

Sponsored by LEO Events. Running time: 42:48.

This Episode Is Sponsored by LEO Events
The impact of live events is undeniable, but for now, the destination is digital. While LEO Events can plan and produce virtual events alongside any credible platform provider, the agency developed an exclusive, proprietary platform that is proven, customizable, and ready to deploy. Visit today to discover LEO’s virtual capabilities and read case studies from recent programs. 

Leo Events

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