Host: Cliff Rigano
Guest: Isabel Solano Jiménez
Cocktail Hour is BizBash’s brand-new, six-episode podcast series that dives deep into the world of experiential events, hosted by Cliff Rigano—the executive creative director for music and audio agency PM Group, and former creative director and head of culture, content, and experiential marketing for Mast-Jägermeister U.S. Grab a drink, and listen up!
Memorial Day weekend is upon us, which means host Cliff Rigano craves an ice-cold beer (specifically, a Pacifico). As a vegetarian, he's also curious about the lore of smoked watermelon for this upcoming holiday. But, while researching the best way to smoke the fruit on his own, he found himself with an influx of data—it was hard to know where to begin. He needed a trusted source. This is often the role of an event or experience agency, which uses its full network of talent to deliver a well-thought-out plan to clients. Agencies, after all, leverage their strengths to help brands build the internal capabilities they need to fuel their business.
This is something this week's guest, Fever's global VP of original experiences Isabel Solano Jiménez, knows all about. In this episode, Jiménez discusses how Fever—a live entertainment discovery platform—uses data to predict demand for a given event, how the company is disrupting the industry, building internal thought leadership, the importance of a diverse team, creating experiences around the globe, and so much more. Cheers!
Running time: 40:10
