See How Projection Mapping Transforms an Iconic New York Venue

Moment Factory and Cipriani team up to offer clients a unique visual experience.

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Photo: Courtesy of Moment Factory

NEW YORKMoment Factory, a multimedia studio based in Montreal, is collaborating with Cipriani at its 25 Broadway location to transform the space for events through 360-degree projection mapping and multimedia content. The programmable, immersive experience combines projection mapping, architectural lighting, spatialized surround sound, and optical illusion special effects to turn the interior of the New York City landmark building into a customizable atmosphere. Cipriani 25 Broadway was permanently outfitted with 17 high-resolution laser projectors that calibrate and align with its architectural features to form the largest indoor mapping installation for events in North America; the technology is housed in arches that are integrated into the building’s structure. The studio also created original thematic content that can be programmed and layered for events. Each event is customized to the client's needs, with pricing available upon request.

25 B 3 Edit1Photo: Courtesy of Moment Factory

This story appeared in BizBash's Spring 2019 issue.

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