Take our latest survey for the chance to win a $250 gift card!
Are you tracking the right metrics for event marketing success? Share your thoughts and enter to win $250 Amazon gift card.

'Twilight' Premiere Lottery Picks 2,000 Fans for Five Days of L.A. Camping

The 2011 premiere for The Twilight Saga: Breaking Dawn—Part 1 drew about 1,200 fans to camp in downtown Los Angeles. This year, organizers used a lottery system to whittle the hopeful campers to 2,000.
The 2011 premiere for The Twilight Saga: Breaking Dawn—Part 1 drew about 1,200 fans to camp in downtown Los Angeles. This year, organizers used a lottery system to whittle the hopeful campers to 2,000.
Photo: Line 8 Photography. All rights reserved.

The premiere for the hotly anticipated Twilight Saga: Breaking Dawn—Part Two is set to bring close to a week of events and activities to downtown Los Angeles, culminating with a screening and party on Monday, November 12.

As for past premieres in the Twilight series, producer Chad Hudson will oversee the organized camping of fans ahead of the screening. But this year, demand was so high for spots that organizers resorted to a lottery system to whittle the crowd down to 2,000. (For comparison, last year drew about 1,200.) The fans will begin converging on downtown L.A. on Thursday, where a completely closed Chick Hearn Court will accommodate them. A second overflow fan camp will take to the Event Deck at L.A. Live.

For the duration of the five days leading up to the premiere, fans will have access to activities, like screenings of past Twilight films, plus a number of planned surprises on the Nokia Plaza. This year's setup will include a stage from which announcements can be made and where people can gather in an organized fashion.

In a twist that evokes Murphy's Law, temperatures in town are expected to take a sudden dip beginning Thursday, possibly into the 40s overnight, while unseasonable highs in town have been in the 80s and 90s in the days leading up to the planned outdoor activities.

As for Monday night's party following the screening, expect a crowd of about 3,500 guests (swelled from 3,000 or so last year), and a look that nods to the other films in the saga—"kind of like a museum" honoring the series' history, Hudson said.

Page 1 of 125
Next Page