The Sundance Film Festival returned to Park City, Utah, on January 22. Running through February 1, the snow-filled festival lures brands to the city's Main Street to engage its guests, who include a mix of filmmakers, screen actors, and movie fans. This year, longtime sponsors such as Oakley and Grey Goose returned to host on-the-ground activations; Oakley partnered with AOL on its Learn to Ride activation, while Grey Goose served specialty cocktails at its Blue Door Lounge. But there was also a slew of fresh sponsors hosting first- and second-time events, including Airbnb, Wonderful Pistachios, and Pure Barre. Here's a look at what new and returning sponsors did to engage festivalgoers at the 2015 run of the Sundance Institute's annual festival.
Sundance 2015: See Engaging Activations From New Festival Sponsors
Here's a peek inside Sundance Film Festival in Park City, Utah, which drew new sponsorships this year from brands such as BuzzFeed and Wonderful Pistachios.
Airbnb at Sundance
Photo: Bryan Derballa
Airbnb at Sundance
Photo: Bryan Derballa
Airbnb at Sundance
Photo: Bryan Derballa
BuzzFeed Basecamp at Sundance
Photo: Macey J. Foronda/BuzzFeed
BuzzFeed Basecamp at Sundance
Photo: Macey J. Foronda/BuzzFeed
Keratin Complex Pop-Up Salon at Sundance
Photo: Clayton Chase/Getty Images for Music Lodge
Keratin Complex Pop-Up Salon at Sundance
Photo: Clayton Chase/Getty Images for Music Lodge
Wonderful Pistachios Nut Bar at Sundance
Photo: Clayton Chase/Getty Images for Music Lodge
Pure Barre Pop-Up at Sundance
Photo: Tommaso Boddi/Getty Images for Pure Barre
Canon Creative Studio at Sundance
Photo: Carla Boecklin
Dark Horse Wine at Sundance
Photo: Jerod Harris/Getty Images for Amazon Studios
Dream x Nylon Après Ski Party
Photo: Rick Williams/Engine Shop
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