With just 10 days to be seen amid the crowded landscape of activations, promotions, and events, marketers and sponsors of this year's South by Southwest festival employed a number of tactics to get attendees tweeting, Instagramming, and interacting with their brands. In addition to gadgets and immersive tech-driven experiences, companies opted for unique activities, artist collaborations, social media tie-ins, and, of course, freebies.
From IFC's human sticky wall and Mashable's replica of the liger prop from Katy Perry's Super Bowl halftime show to Spotify's fitness classes and GE's hands-on barbecue sauce workshop, here's a look at how brands stood out during the 2015 run of SXSW.