Event producers occasionally have to manage epic crises such as hurricanes, floods, or bomb threats. But much more frequently, they’re tasked with solving dozens of small problems that could make or break an event’s success. Professionals behind events for brands like UrbanDaddy, Herbalife, and Target came up with creative workarounds for inconvenient venue layouts, uncomfortable weather scenarios, size constraints, and more.
Problem: A Complex Venue Layout
Photo: Courtesy of Sterling Engagements
Problem: Promoting an Unglamorous Product
Photo: Alesandra Dubin/BizBash
Problem: Drawing a Crowd in Winter
Photo: Nakai Photography
Problem: Losing Guests' Attention
Photo: Erik Voake
Problem: Hot Weather on Event Day
Photo: Vero Image
Problem: Controlling a Crowd
Photo: Jeremy Rafanan
Problem: Getting a Production Element Into a Tricky Space
Photo: Courtesy of the Visionary Group
Problem: Obstacles Within the Footprint
Photo: BizBash
Problem: Limited Party Space
Photo: Courtesy of UrbanDaddy
Problem: Columns Breaking Up an Event Space
Photo: Billy Farrell/BFAnyc.com
Problem: A Tight Timeline
Photo: Kent Miller
Problem: Rain
Photo: Nick Jamison for Event Creative