BizBash
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
Topics
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • Industry Buzz
  • BizBash Lists
Resources
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
User Tools
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • About Us
  • Advertise
  • Get Featured
  • Press Releases
  • Newsletter Signup
  • Subscribe to Magazine
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
  1. Production & Strategy
  2. Experiential Marketing, Activations & Sponsorships

19 Fetching Ideas from These Dog-Friendly Events

Here’s a look at some events where everyone’s plus-one was their pup.

Michele Laufik
November 28, 2018

Sorry, cats, but dogs have been the event industry’s favorite pet project lately. From “barkery” treats to a tattoo "paw-lor," we’ve rounded up some ideas from recent events, benefits, and pop-ups that catered to furry friends in clever and too-cute ways.

Check out all the cuteness

Samsung SmartThings Tracker’s Bark-n-Browse Pop-Up
Samsung SmartThings Tracker’s Bark-n-Browse Pop-Up

Rescue Dogs Rock was onsite to assist with finding homes for adoptable dogs. 

Photo: Courtesy of BMF Media
Human’s Best Friend
Human’s Best Friend

Human’s Best Friend, an immersive, dog-centric indoor playground for dogs, recently closed in New York after a two-month run. This Instagram museum for dogs was curated by Livesight and featured a series of rooms like a technicolor backyard, a toy pit, a “water bowl” filled with blue tennis balls, and a boneyard.

Photo: @longboy_lincoln
The Humane Society of the United States' "To the Rescue!" Gala
The Humane Society of the United States' 'To the Rescue!' Gala

On November 9, the Humane Society of the United States hosted its annual gala at Cipriani 42nd Street in New York. At the entrance, event planning and production firm Eventique created a three-room photo vignette for guests to pose with three rescue dogs that had been part of a Humane Society campaign. The rooms were based on each dog's social-media personality such as a couch-loving pitbull named Chase (@sometimescarl) whose setup included a giant paw print couch and bone decor.

Photo: Luis Ruiz
The Humane Society of the United States' "To the Rescue!" Gala
The Humane Society of the United States' 'To the Rescue!' Gala

The other two rooms featured a jet set theme stacked with suitcases adorned with travel stickers from fictitious hotel brands like Dog Days Inn and Red Woof Inn and a cozy library setting with famous books brandishing on-theme titles like The Old Man and the Dogs instead of The Old Man and the Sea.

Photo: Luis Ruiz
The Humane Society of the United States' "To the Rescue!" Gala
The Humane Society of the United States' 'To the Rescue!' Gala

The table centerpieces included illuminated shapes of different animals nestled in patches of grass.

Photo: Luis Ruiz
The Humane Society of the United States' "To the Rescue!" Gala
The Humane Society of the United States' 'To the Rescue!' Gala

The gala included a live auction with paddles in the shape of dog bones. Eventique also commissioned an artist to create a painting of the three rescue dogs (@ellabeanthedog, @sometimescarl, and @hamiltonpug), which was hung in one of the vignettes. Although it wasn’t intended for auction, the Humane Society received inquiries into purchasing the art after the event. It’s now up for auction.

Photo: Luis Ruiz
Samsung SmartThings Tracker’s Bark-n-Browse Pop-Up
Samsung SmartThings Tracker’s Bark-n-Browse Pop-Up

On November 17, Samsung hosted a pop-up pet park in New York’s Greenwich Village neighborhood, where dog owners could stop by and learn about the brand’s SmartThings Tracker. BMF Media was the experiential partner for the event.

Photo: Courtesy of BMF Media
Samsung SmartThings Tracker’s Bark-n-Browse Pop-Up
Samsung SmartThings Tracker’s Bark-n-Browse Pop-Up

Dogs played in the park setting and indulged in “barkery” treats and grooming sessions, while their humans learned how the Samsung SmartThings Tracker works.

Photo: Courtesy of BMF Media
Samsung SmartThings Tracker’s Bark-n-Browse Pop-Up
Samsung SmartThings Tracker’s Bark-n-Browse Pop-Up

A black-and-white illustrated wall mural included 3-D objects such as a dog leash and a backpack equipped with the brand’s tracker device.

Photo: Courtesy of BMF Media
Samsung SmartThings Tracker’s Bark-n-Browse Pop-Up
Samsung SmartThings Tracker’s Bark-n-Browse Pop-Up

Pets posed for custom caricature drawings. 

Photo: Courtesy of BMF Media
Wild One Launch Party
Wild One Launch Party

At the launch party for Wild One, a new line of pet products, guests were invited to B.Y.O.D. (bring your own dog). Plus, adoptable pups were onsite from rescue partner Badass Brooklyn Animal Rescue. The event was held at North Brooklyn Farms in September.

Photo: Courtesy of Wild One
Wild One Launch Party
Wild One Launch Party

The brand, which also opened up an immersive pop-up retail store in the NoLita neighborhood of New York, hosts events in the new space. Programming includes a Badass Brooklyn Animal Rescue Adoption event this Saturday, plus an upcoming holiday market and an ugly sweater party.

Photo: Courtesy of Wild One
Freshpet's Tattoo "Pawlor"
Freshpet's Tattoo 'Pawlor'

Earlier this month, Freshpet hosted its Tattoo "Pawlor" at First Class Tattoos in New York. Visitors could enter a raffle to win a pet-theme tattoo, grab some Freshpet swag, and take home all-natural Freshpet treats for their pups.

Photo: Courtesy of Freshpet
Walk in the Park Gala
Walk in the Park Gala

At the fourth annual Walk in the Park Gala, held at Daniels Spectrum in Toronto in October, tables featured rotating bedazzled dog centerpieces inspired by Jeff Koons’ Balloon Dog sculpture. The centerpieces were auctioned off to the highest bidders and included restaurant vouchers.

Photo: Vito Amati
Walk in the Park Gala
Walk in the Park Gala

The event offered upscale dog treats. 

Photo: Vito Amati
Best Dog Day Ever
Best Dog Day Ever

In June, more than 1,400 pups and their owners gathered at Brookfield Place in New York for the Best Dog Day Ever, hosted by the animal-centric website the Dodo in partnership with Samsung. The festival geared toward dogs included a ball pit for both the pups and their humans.

Photo: Group Nine Media
Best Dog Day Ever
Best Dog Day Ever

Paw- and bone-shaped pools were available for dogs to cool down in.

Photo: Group Nine Media
Best Dog Day Ever
Best Dog Day Ever

Trainers from Who’s Walking Who took the pups through a mini obstacle course and taught their owners some training tricks.

Photo: Group Nine Media
American Humane Hero Dog Awards
American Humane Hero Dog Awards

The 2018 American Humane Hero Dog Awards, which took place in September at the Beverly Hilton, featured on-theme centerpieces by Sherman Oaks-based floral designers Mulberry Row, in addition to dog adoptions and awards for the country’s bravest canines.

Photo: John Salangsang/Invision for American Humane/AP Images
Latest in Experiential Marketing, Activations & Sponsorships
Disney+ hosted a Throwback Experience for fans June 12-15 in Los Angeles.
Experiential Marketing, Activations & Sponsorships
Disney+ Leaned Into Y2K Vibes for a 'Throwback' Pop-Up Experience in LA
2025 Industry Innovators Article Image Brands
Brands & Event Pros
Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level
LinkedIn's Rooftop & Studio
Experiential Marketing, Activations & Sponsorships
Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity
Visitors embark on a rescue mission with a team of fellow Minecrafters.
Experiential Marketing, Activations & Sponsorships
Block Party: See How Minecraft Was Transformed Into an IRL Video Game
Related Stories
Dogs and their owners could pose for photos (and were encouraged to post the pic to social media using the event's hashtag, #ReddyPets). There was also a polaroid wall where photos taken with the polaroid camera could be displayed.
Experiential Marketing, Activations & Sponsorships
Paw-ty Pics from Events That Were Designed for Dogs and Their Owners
The Dodo's Best Dog Day Ever
Experiential Marketing, Activations & Sponsorships
Woof for the Camera: How These Brands Pulled Off Inventive Dog Pop-Ups
Dinner took place in the museum’s Samuel Oschin Pavilion, which houses the space shuttle Endeavour.
Event Design & Decor
See a Black-Tie Take on a Dog Theme
The ball pit was a popular activity for both the pups and their humans. Brand ambassadors used the Samsung Galaxy S9 to capture playful moments.
New York
How This Event Gave Dogs Their Best Day Ever
More in Experiential Marketing, Activations & Sponsorships
Experiential Marketing, Activations & Sponsorships
Disney+ Leaned Into Y2K Vibes for a 'Throwback' Pop-Up Experience in LA
Millennials, this one's for you. The streamer welcomed thousands of guests during a four-day experience celebrating its beloved '90s and '00s IP.
Disney+ hosted a Throwback Experience for fans June 12-15 in Los Angeles.
Brands & Event Pros
Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level
These companies broke through the noise with creative activations, events, and experiences that engaged attendees, fans, and consumers.
2025 Industry Innovators Article Image Brands
Experiential Marketing, Activations & Sponsorships
Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity
LinkedIn, Spotify, Canva, Pinterest, Meta, and dozens of other top brands showed up in a big way at the world’s most creative week. Take a look inside their splashy activations.
LinkedIn's Rooftop & Studio
Experiential Marketing, Activations & Sponsorships
Block Party: See How Minecraft Was Transformed Into an IRL Video Game
The popular game has been turned into an interactive in-person experience that just opened in Canada.
Visitors embark on a rescue mission with a team of fellow Minecrafters.
Experiential Marketing, Activations & Sponsorships
50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More
Here’s a look at some steal-worthy ideas we spotted in June 2025.
The pop-up brought the magazine to life through live hair demonstrations by local stylists, along with immersive moments designed to honor the legacy, creativity, and versatility of Black hair.
Experiential Marketing, Activations & Sponsorships
See Inside This High-Tech, Multisensory Experience from Don Julio
Part guided tasting, part interactive art experience, the latest activation from the spirits brand immersed guests into the culture of the popular tequila.
During the experience, guests traveled from the red clay fields of Jalisco to the heart of a modern Mexican celebration.
Most Popular
Brands & Event Pros
Industry Innovators 2025: Sephora
Experiential Marketing, Activations & Sponsorships
Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity
Experiential Marketing, Activations & Sponsorships
Disney+ Leaned Into Y2K Vibes for a 'Throwback' Pop-Up Experience in LA
Experiential Marketing, Activations & Sponsorships
50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More
Brands & Event Pros
Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level
Sports
See Inside Sport Beach—The Game-Raising Activation That Had Everyone Talking at Cannes Lions
Experiential Marketing, Activations & Sponsorships
This Event Turned Home Decor Into a Celebration of Latinas' Life Moments
Walmart and Apartment Therapy teamed up to celebrate the Becky G & Alejandra home collection—while also spotlighting the often-overlooked personal milestones of Latina creators.
The 'Mainstays Mujeres' event, which drew 32 Latina content creators, transformed a private residence in Venice, Calif. on May 30.
Experiential Marketing, Activations & Sponsorships
Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
The annual music festival featured sponsorship firsts and lots of colorful experiences from brands like Kiehl's, 7-Eleven, and Coca-Cola.
It included an iconic cassette tape photo backdrop.
Experiential Marketing, Activations & Sponsorships
Summer Lovin': See How These Brands Celebrated Romance
From prebiotic soda to laundry appliances, brands are cashing in on the feel-good vibes of coupledom.
Them x Destination DC's WorldPride DC Kick Off Event
Experiential Marketing, Activations & Sponsorships
Brands Are Backing Out of This Year's Pride Events—But Some Are Stepping Up
Facing political pressure, some companies are cutting back on public and financial support for LGBTQIA+ events, while others remain strong.
Washington, D.C., is hosting this year’s WorldPride celebration.
Experiential Marketing, Activations & Sponsorships
50 Cool Event Ideas You May Have Missed From TOMS Shoes, Mattel, Barstool Sports, and More
Here’s a look at some steal-worthy ideas we spotted in May 2025.
Max's 'Mothers of Max' Art Installation
Brands & Event Pros
Industry Innovators 2025: 11 Experiential Experts Reinventing How We Experience Brands
Meet the boundary-pushers, rule-breakers, and big thinkers shaping the future of experiential marketing.
2025 Industry Innovators Article Image Experiential2 B
Page 1 of 135
Next Page
BizBash
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  1. Privacy Policy
  2. CCPA: Do Not Sell My Personal Info
  3. Contact Us
  4. Site Map
© 2025 Connect Biz, LLC. All rights reserved.