C.E.S. 2020: See the Most Attention-Grabbing Booths and Brand Activations
Brands such as Google, Pinterest, LG Electronics, and Twitter hosted creative activations, booths, and parties at the world's largest technology show.
Photo: Courtesy of LGLAS VEGAS—C.E.S. is more than just a technology show... though it is the world's biggest. While the Consumer Technology Association's annual trade show generated headlines for its highly anticipated tech announcements—which centered around A.I., 5G and mobility connectivity, and yes, flying taxis—the event also drew buzz for the unexpected.
This year C.E.S., which took over the Las Vegas Convention Center and surrounding hotels from January 7 to 10, saw more than 1,500 new exhibitors, including many that are not typically seen in the technology space—Impossible Foods, John Deere, and L'Oréal, to name a few. A slew of new programming centered around the travel and tourism industry, while the "Innovation for All" track discussed ways to promote diversity and inclusivity in both products and on teams. In one of the most out-of-the-box activations, cable network HBO hosted a truly creepy stunt that used immersive theater techniques to expound on data privacy.
But naturally, some of the most standout booths and activations came from tech staples such as Google Assistant, which hosted a 40,000-square-foot interactive playground, and LG, which built an immersive overhead installation made from 200 digital screens. Social media brands such as Twitter, Facebook, and Pinterest also used creative exhibits and meeting areas to stand out during the busy show.
C.E.S. 2020 drew more than 170,000 attendees, and 4,400 companies took over 2.9 million net square feet of exhibit space. Scroll down for a look inside the week's most exciting booths, brand activations, and parties.