Earlier this week, we explored how the 2021 Sundance Film Festival experimented with different online event formats. Now, we're reminiscing on these 15 eye-catching sponsorship ideas and brand activations from brands like AT&T, Dell, Dropbox and more spotted at Sundance events over the years—from cozy, themed lounge spaces to experiential art activations.
Sundance Film Festival 2020
Photo: Phillip Faraone/Getty Images for New York Magazine
Photo: Vivien Killilea/Getty Images for WarnerMedia and AT&T
Photo: Dorothy Hong Photography
Sundance Film Festival 2019
Photo: Jack Dempsey
Photo: Fit to Tweet
Photo: Ibarra Creative Media Productions
Sundance Film Festival 2018
Photo: Isaac Brekken/Getty Images for for J.Crew and Roku
Photo: Clayton Chase
Sundance Film Festival 2017
Photo: Courtesy of Honda North America
Photo: Vivien Killilea/Getty Images for EcoLuxe
Sundance Film Festival 2015
Photo: Bryan Derballa
Photo: Clayton Chase/Getty Images for Music Lodge
Sundance Film Festival 2014
Photo: Tiffany Rose/Getty Images for ChefDance
Sundance Film Festival 2013
Photo: Marc Estabrook
Sundance Film Festival 2012
Photo: Andrea Hanks