Sundance 2020: See How Sponsors Welcomed Attendees to This Year’s Film Festival
Brands such as AT&T, Lyft, and Audible hosted activations and events focused around discussion, diversity, and inclusivity.
PARK CITY, UTAH—At this year’s Sundance Film Festival, which kicked off January 23 and runs through February 2, streaming services continue to be the hot ticket, in terms of acquisition deals and activations.
On Monday, Palm Springs, a comedy by Andy Samberg and the Lonely Island, set the festival’s all-time acquisition record—by 69 cents. Indie distributor Neon and Hulu bought the movie for exactly $17,500,000.69; the previous record sale was $17.5 million for Nate Parker's The Birth of a Nation in 2016. In addition, Taylor Swift will premiere her buzzed-about Netflix documentary, Miss Americana, on Friday.
Also debuting at this year’s film festival: Audible and Fire TV, both of which set up shop on Park City’s Main Street for the first time, joining returning sponsors and brands such as AT&T, Lyft, and Vulture.
Below, take a peek inside the events, pop-ups, parties, hospitality suites, and more at the 2020 Sundance Film Festival.