BizBash
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
Topics
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • Industry Buzz
  • BizBash Lists
Resources
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
User Tools
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • About Us
  • Advertise
  • Get Featured
  • Press Releases
  • Newsletter Signup
  • Subscribe to Magazine
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
  1. Catering & Design
  2. Event Design & Decor

See the SAG Awards' Cherry Blossom-Filled After-Party

Event Eleven's Tony Schubert created a lush cherry blossom forest for the award show's A-list after-party.

Claire Hoffman
January 23, 2020

This year's event had a 'cherry blossom forest' theme from producers Event Eleven. Trees featuring various shades of pink blossoms were stationed alongside plush furniture, walnut details, and pops of pink.This year's event had a "cherry blossom forest" theme from producers Event Eleven. Trees featuring various shades of pink blossoms were stationed alongside plush furniture, walnut details, and pops of pink.Photo: Line 8 Photography. All rights reserved.LOS ANGELES—Taking over a transformed Shrine Auditorium stage immediately following the ceremony, the SAG Awards' official after-party always offers event design inspiration, from last year's Cuba-theme artwork to previous years' Parisian street scene and mirror-filled nightclub setting. The force behind the eclectic designs is Event Eleven's Tony Schubert, who has been producing the invite-only event for 12 consecutive years.

This year's party, held on January 19, had a "cherry blossom forest" theme, mixing trees featuring various shades of pink blossoms with plush furniture, walnut details, and pops of pink. "I pitched an idea of a fall forest with beautiful amber and brown leaves, and my wife said it should be cherry blossoms," explained Schubert. "I guess she was right, because everyone loved the idea."

While most high-profile award shows have several glamorous parties around town, the SAG Awards are most known for just one. The gathering, which honors the charitable efforts of actors in their communities, has been hosted by People magazine for 24 years and typically draws the biggest names in Hollywood. Because of that spotlight, Schubert wanted to design something different from what he had done before.

"It's very important for our events to have their own voice," he said. "I never want our events to look the same year after year, and for the sake of the clients we want to make sure we're designing something that fits their brand and always shows them in the best light. The world sees this event—and it has to be something fresh and unique each year."

The guest list included Jennifer Aniston and Brad Pitt (who drew headlines earlier in the evening for their quick reunion backstage at the award show), plus Joaquin Phoenix, Renée Zellweger, Leonardo DiCaprio, Quentin Tarantino, and many more. Wolfgang Puck Catering provided the food, and DJ Michelle Pesce oversaw a boisterous dance party. Cocktails featured Chopin Vodka and Dorda Liqueur, while wine came from Cooper’s Hawk Winery and Restaurants.

The 26th annual SAG Awards aired live on TNT on January 19, with big winners including the casts from Parasite, The Crown, and The Marvelous Mrs. Maisel; Robert De Niro received the Lifetime Achievement Award. In keeping with the trend from this year's Golden Globe Awards and Critics' Choice Awards, the SAG Awards served an entirely plant-based menu for the first time. 

Scroll down for a look inside the lush, cherry blossom-filled after-party.

VENDORS
Audio: CBC Technical
Carpet: Primo XL
Catering: Wolfgang Puck Catering
Design, Production: Event Eleven
DJ: Michelle Pesce
Floral Design: Floral Crush Studio
Furniture: Event Eleven, FormDecor Furniture Rental
Lighting: Images by Lighting
Rentals: Town & Country Event Rentals
Scenic: Whalefilm
Trees: Green Set Inc.
Venue: Shrine Auditorium and Expo Center

The gathering, which honors the charitable efforts of actors in their communities, has been hosted by People magazine for 24 consecutive years.
The gathering, which honors the charitable efforts of actors in their communities, has been hosted by People magazine for 24 consecutive years.
Photo: Line 8 Photography. All rights reserved.
This year's event had a 'cherry blossom forest' theme from producers Event Eleven. Trees featuring various shades of pink blossoms were stationed alongside plush furniture, walnut details, and pops of pink.
This year's event had a "cherry blossom forest" theme from producers Event Eleven. Trees featuring various shades of pink blossoms were stationed alongside plush furniture, walnut details, and pops of pink.
Photo: Line 8 Photography. All rights reserved.
Green Set provided the trees, while Floral Crush Studio handled floral design. Furniture came from Event Eleven and FormDecor, and Images by Lighting handled lighting design.
Green Set provided the trees, while Floral Crush Studio handled floral design. Furniture came from Event Eleven and FormDecor, and Images by Lighting handled lighting design.
Photo: Line 8 Photography. All rights reserved.
Wolfgang Puck Catering provided the food, while cocktails featured Chopin Vodka and Dorda Liqueur and wine came from Cooper’s Hawk Winery and Restaurants.
Wolfgang Puck Catering provided the food, while cocktails featured Chopin Vodka and Dorda Liqueur and wine came from Cooper’s Hawk Winery and Restaurants.
Photo: Line 8 Photography. All rights reserved.
The gala was intended to honor the charitable efforts of SAG members. During the evening, nonprofit Stand Up To Cancer—a division of the Entertainment Industry Foundation—made a grant to the SAG-AFTRA Foundation's emergency assistance programs, which help members in need.
The gala was intended to honor the charitable efforts of SAG members. During the evening, nonprofit Stand Up To Cancer—a division of the Entertainment Industry Foundation—made a grant to the SAG-AFTRA Foundation's emergency assistance programs, which help members in need.
Photo: Line 8 Photography. All rights reserved.
The star-studded guest list included Nicole Kidman and Jennifer Aniston (pictured), plus Brad Pitt, Joaquin Phoenix, Leonardo DiCaprio, and others.
The star-studded guest list included Nicole Kidman and Jennifer Aniston (pictured), plus Brad Pitt, Joaquin Phoenix, Leonardo DiCaprio, and others.
Photo: Colin Young-Wolf/Invision for People Magazine/AP Images
Latest in Event Design & Decor
Projection mapping helped immerse guests into the theme.
Event Design & Decor
‘Feathers Galore’: Step Inside the Colorful Carnaval Ambiance of City Harvest’s Annual Gala
While officially buying the building before the gala was always the goal, event planner Sam Palmer was careful to ensure the gathering would be successful even if the timing didn’t work out. “We had a million different plans, because quite frankly, a million details needed to go right for that to happen,' he said. 'Our leadership and board worked very, very hard to get us across the finish line, and it was a beautiful moment.”
Event Design & Decor
This Historic Theater Turned a 100-Year Milestone Into a One-of-a-Kind Gala
Blue hues covered everything from the menus to decorative textiles to pingpong tabletops.
Event Design & Decor
See Inside This Year’s Bright Blue Public Art Fund Party
For a Kiehl’s event, Stark turned larger-than-life calendula products into striking art pieces, which were overflowing with flowers as a nod to the brand's natural ingredients.
Event Design & Decor
Renowned Event Designer David Stark Breaks Down His Creative Process
Related Stories
Celebrity chef Wolfgang Puck (pictured) and his team are known for catering some of the country's most high-profile gatherings, particularly in the Los Angeles area.
Food Trends
Our Favorite Moments From Wolfgang Puck’s New Event-Focused Reality Show
Pizza Hut x Legion M Lounge
Experiential Marketing, Activations & Sponsorships
Sundance 2020: See How Sponsors Welcomed Attendees to This Year’s Film Festival
Cuban artist Kadir Lopez was commissioned for a 100-foot-wide mural, which was situated on a wall behind the bar. During the event, Lopez also created a live painting that he will donate to the SAG-AFTRA Foundation to be auctioned.
Event Production & Fabrication
Design Inspiration: See Inside the SAG Awards' Cuba-Theme Gala
The colorful lighting changed throughout the evening, bouncing off the mirrored walls to create prisms of light.
Event Production & Fabrication
Inside the SAG Awards' Nightclub-Inspired After-Party
More in Event Design & Decor
Event Design & Decor
‘Feathers Galore’: Step Inside the Colorful Carnaval Ambiance of City Harvest’s Annual Gala
The NYC food rescue organization hosted its yearly fundraising event, which featured a vibrant tropical theme inspired by lively cultural celebrations.
Projection mapping helped immerse guests into the theme.
Event Design & Decor
This Historic Theater Turned a 100-Year Milestone Into a One-of-a-Kind Gala
The Pasadena Playhouse celebrated its centennial with a bold, unconventional gala featuring immersive projection mapping and a surprise escrow announcement—all while shattering fundraising records.
While officially buying the building before the gala was always the goal, event planner Sam Palmer was careful to ensure the gathering would be successful even if the timing didn’t work out. “We had a million different plans, because quite frankly, a million details needed to go right for that to happen,' he said. 'Our leadership and board worked very, very hard to get us across the finish line, and it was a beautiful moment.”
Event Design & Decor
See Inside This Year’s Bright Blue Public Art Fund Party
The annual spring benefit maintained its playful energy with pingpong tables and ice cream bars.
Blue hues covered everything from the menus to decorative textiles to pingpong tabletops.
Event Design & Decor
Renowned Event Designer David Stark Breaks Down His Creative Process
What inspires one of the industry’s most creative minds? The chief creative officer of David Stark Design and Production walks us through the design rules he actually follows—and the ones he ignores.
For a Kiehl’s event, Stark turned larger-than-life calendula products into striking art pieces, which were overflowing with flowers as a nod to the brand's natural ingredients.
Event Design & Decor
12 Desert-Inspired Event Ideas From This Skincare Brand's Dreamy Influencer Trip
Native whisked 15 beauty editors to an Arizona resort to test how moisturizing its new products really are.
The welcome dinner took place at a communal table flecked with decor in desert-inspired hues. The Valley handled furniture rentals, while Let’s Bash provided tabletop rentals.
Event Design & Decor
See Inside HBO's Stunning 'The White Lotus' Premiere Event
HBO and UNBOXED GROUP transformed a Hollywood soundstage into a lush Thai resort for the HBO series' highly anticipated season three premiere.
'The umbrella ceiling was a visual highlight and one of our favorite design elements,' said UNBOXED GROUP's Kyle Absolom. 'It featured over 600 white umbrellas, backlit to create a soft glow in that area.'
Most Popular
Event Design & Decor
‘Feathers Galore’: Step Inside the Colorful Carnaval Ambiance of City Harvest’s Annual Gala
Experiential Marketing, Activations & Sponsorships
Inside Motorola’s Bold, Multisensory Razr Launch Event
Sports
Laps, Luxury, and Logistics: Inside the 2025 Formula 1 Crypto.com Miami Grand Prix
Experiential Marketing, Activations & Sponsorships
Step Inside the First-Ever, Brand-Packed Ulta Beauty World Event
Experiential Marketing, Activations & Sponsorships
Get a Peek Inside These Star-Studded Beauty Events
Event Tech & Tools
Guest Column: Still Not Using AI for Events? Here’s What You’re Missing
Event Design & Decor
10 Glam Stations That Stole the Spotlight at Events
Instead of a free water bottle or notebook, these activations send guests home with a glow-up.
It's no secret that glam stations are prevalent at music festivals. At Coachella 2024, Pinterest activated with a fashion and beauty experience called Manifest Station, produced by MKG. Inside, fans could get glowy beauty looks created by celebrity makeup artists from trend-inspired menus built through collaborative boards on Pinterest. Popular options included bold, colorful graphic liners; gemstones; pearls; and metallic stickers. See more: Coachella 2024: Here's What You Missed From This Year's Coolest Parties and Brand Activations
Event Design & Decor
Oscars 2025: Steal-Worthy Event Design Highlights From Hollywood's Biggest Week
Luxe neutral tones and structural elements reigned supreme in this year's event design, popping up at star-studded bashes from Vanity Fair, Universal, Searchlight, ESSENCE, and more.
Governors Ball
Event Design & Decor
17 Stunning (and Unique) Ways Events Have Immersed Guests in Nature
These innovative event designs used natural settings and elements to transport guests to breathtakingly beautiful environments—both indoors and out.
Guests at the viewing party enjoyed a seated meal under a canopy of lush leaves. Avenge Creative worked with vendors including Unmatched Lighting, Jackson Shrub Supply, Event Carpet Pros Inc., GifCube, Town & Country Event Rentals, and Stitch. See more: Golden Globes 2025: See Inside the Award Show, Plus How the Wildfires Are Affecting Other Hollywood Events
Event Design & Decor
Chill Out: These Ski Resort-Inspired Events and Activations Are Snow Much Fun
‘Tis the season for winter gatherings filled with cozy decor and activities that transport attendees to the mountain slopes.
Casamigos returned as the exclusive tequila partner with its giant ice luge and ski lodge-inspired activation.
Event Design & Decor
How This Lavish 50th Anniversary Event Impressed a Seen-It-All Crowd of Philanthropists
The Segerstrom Center for the Arts’ milestone fundraiser raised a record-breaking $19.2 million through glamorous decor, creative catering, and a 90-minute medley from the one and only Elton John.
The glamorous gathering took place on Dec. 6, featuring design, production, and fabrication by AKJOHNSTON Group. The event, the performing arts center's signature fundraiser, honored all the former chairs from the past 50 years.
Event Design & Decor
Golden Globes 2025: See Inside the Award Show, Plus How the Wildfires Are Affecting Other Hollywood Events
Just two days before deadly wildfires broke out in Los Angeles, the entertainment industry gathered for the 82nd Golden Globes. Here's a behind-the-scenes look at some of the weekend's biggest events.
Universal's Post-Show Party
Page 1 of 271
Next Page
BizBash
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  1. Privacy Policy
  2. CCPA: Do Not Sell My Personal Info
  3. Contact Us
  4. Site Map
© 2025 Connect Biz, LLC. All rights reserved.