The highlights and lowlights of this year's Sundance Film Festival weren't limited to the 119 feature films and 68 short films that were screened. Attendees of the festival's 33rd edition, which returned to Park City, Utah, from January 19 to 29, experienced three feet of snow, a cyber attack that affected box offices, and power outages that postponed screenings. The festival also introduced it's first-ever environmental-focused program called the New Climate, and played host to an independently organized Women's March—which was one of 673 marches that were part of the worldwide mass protest aimed at President Donald Trump on January 21.
Once again, festival sponsors and brands used the 10-day event as an opportunity to engage with festival attendees, filmmakers, and actors. Here's a look at what companies including Dream Hotels, Orville Redenbacher's, Stella Artois, and Francis Ford Coppola Winery brought to Sundance this year.
Sundance 2017: 20 Highlights From Brand Activations and Events
Brands including Acura, Canada Goose, and J.Crew engaged festival attendees with activations, lounges, parties, panels, and more.
'Nylon' and Dream Hollywood's Aprés Ski Party
Photo:Â Joe Scarnici
Festival Village Presented by Acura
Photo: Courtesy of Acura
Festival Village Presented by Acura
Photo: Courtesy of Acura
Festival Village Presented by Acura
Photo: Courtesy of Honda North America
Stella Artois Filmmaker Lounge
Photo:Â Rick Kern
Stella Artois Filmmaker Lounge
Photo:Â Rick Kern
Stella Artois Filmmaker Lounge
Photo: Rick Kern
Canada Goose Festival Base Camp
Photo: Jac Beale
Canada Goose Festival Base Camp
Photo: Jac Beale
J.Crew's "Person to Person" After-Party
Photo:Â Joe Scarnici/Getty Images for J.Crew
J.Crew's "Person to Person" After-Party
Photo:Â Joe Scarnici/Getty Images for J.Crew
The Vulture Sundance Spot
Photo: Courtesy of the Vulture Sundance Spot
Debbie Durkin's 10th Annual EcoLuxe Lounge
Photo:Â Vivien Killilea/Getty Images for EcoLuxe
The 'Variety' Studio at Sundance
Photo: Courtesy of Rex Features
The 'Variety' Studio at Sundance
Photo: Courtesy of Rex Features
The 'Variety' Studio at Sundance
Photo: Courtesy of Rex Features
SundanceTV HQ
Photo: Courtesy of SundanceTV HQ
Francis Ford Coppola Winery Mural
Photo: Courtesy of Francis Ford Coppola Winery Mural
The Hub at Park City Live
Photo:Â Michael Kovac
Shorts Awards
Photo: Courtesy of Shorts Awards
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