LG Canada is taking on the role of title sponsor of Toronto Fashion week, the company announced in a press release today. The electronics company became an executive-level sponsor of Fashion Week for the first time this October, launching a new line of cell phones in the tents at Nathan Phillips Square and closing out the week with a massive fashion and music event called LG Fashion Fusion, which featured a concert by Maroon 5.
“We couldn’t be happier with today’s announcement,” said Andrew Barrett, LG's vice president of marketing. “Working with the F.D.C.C. over the past year has been a pleasure, and we’re ecstatic about continuing and strengthening this relationship through our new role as title sponsor. At LG we are committed to aligning our brand with style and fashion, and I don’t think there’s a more appropriate or high-profile avenue to do this than by branding Toronto’s premier fashion event, LG Fashion Week presented by L’Oréal Paris.”
L'Oréal Paris, the event's current title sponsor, will continue as the exclusive beauty partner and presenting sponsor, and IMG Sports & Entertainment has signed on to become the exclusive sponsorship and sales management company for the Fashion Design Council of Canada (F.D.C.C.), which will continue to develop and produce the week's events.
The F.D.C.C. marks its 10th anniversary in 2009 and will present Toronto's 20th Fashion Week next fall. “We can’t think of a better way to celebrate than by welcoming new partner LG Canada to our family. LG’s presence at this fall’s Fashion Week events was fabulous, and we’re looking forward to many outstanding seasons with them," said F.D.C.C. president Robin Kay.
The fall/winter 2009 collections are set to run at Nathan Phillips Square from March 16 to 21.
