Rather than place registers inside each boutique, Target built a separate checkout area for guests to pay for their items. The design of the space matched the look and feel of the rest of the pop-up.
Photo: Nilaya Sabnis
For the private event, a cart serving pretzels added to the look of the temporary store. A digital news ticker attached to the piece displayed the #ShopsAtTgt hashtag.
Photo: Nilaya Sabnis
Adult Swim Upfront
In addition to offer free silk screened T-shirts for guests, Adult Swim set up a "free hole," where guests could stick their hand in an opening and receive a gift.
Photo: Anna Sekula/BizBash
Set inside Openhouse's gallery-like space, UrbanDaddy and Stoli's "white room" event put 350 guests in a white-on-white setting. To match the decor, Stoli models wore white and, in a nod to the vodka brand's logo, their look included red body paint and make up.
Photo: Carolyn Curtis/BizBash
Art Basel 2012: ShopBazaar.com Pop-Up
A branded shuffleboard game at Harper’s Bazaar's ShopBazaar.com pop-up last week at the Buena Vista Building in Miami offered winners free T-shirts, cash prizes, and gift certificates. XA produced the space and its events.
Photo: Joe Schildhorn/BFAnyc.com
Latest in Experiential Marketing, Activations & Sponsorships