Events Business, Better Than Ever.

Events Business, Better Than Ever—See What's in Store for 2025.

Top 10 brands

June 19, 2013

Innovators Herobox06

Photos: Jason Wu for Target in Toronto, Bengt Erik Akerblom (Coca-Cola), Kyle Batton (Samsung)

Squid Game: The Experience in NYC allows fans to enter the world of the series and participate in the games they’ve seen on screen, including 'Red Light, Green Light' under Young-hee’s watchful eye.

Inside Netflix's Huge Experiential Marketing Campaign for 'Squid Game'

The 'O Line' was a nod to Rodrigo’s hit “Obsessed' and featured a larger-than-life mosaic installation—as all NYC subway stations do—complete with purple butterflies.

See Inside Olivia Rodrigo’s Purple-Filled NYC Subway Takeover

In a fun, holiday-inspired touch, a Christmas tree was constructed from medicine balls.

29 Cool Ideas You May Have Missed From Gymshark, Ghirardelli, J.Crew, and More

State Farm’s Closet by Bravo offered a space for attendees to peruse memorable outfits and artifacts from Bravo series, along with looks worn by Jake from State Farm. Below Deck’s Captain Sandy and Southern Charm’s Madison LeCroy interacted with fans in the space.

How Bravo Is Expanding Its Experiential Strategy with a New Fan Festival

Experiential Marketing, Activations & Sponsorships

Inside Netflix's Huge Experiential Marketing Campaign for 'Squid Game'

To promote the second season of the widely popular series, the streaming service hosted events around the world.

Squid Game: The Experience in NYC allows fans to enter the world of the series and participate in the games they’ve seen on screen, including 'Red Light, Green Light' under Young-hee’s watchful eye.

Experiential Marketing, Activations & Sponsorships

See Inside Olivia Rodrigo’s Purple-Filled NYC Subway Takeover

The pop star's new partnership with Sony LinkBuds came to life as a two-day subway takeover with '90s-inspired touchpoints, purple decor, and butterflies.

The 'O Line' was a nod to Rodrigo’s hit “Obsessed' and featured a larger-than-life mosaic installation—as all NYC subway stations do—complete with purple butterflies.

Experiential Marketing, Activations & Sponsorships

29 Cool Ideas You May Have Missed From Gymshark, Ghirardelli, J.Crew, and More

Here’s a look at some steal-worthy ideas we spotted in December 2024.

In a fun, holiday-inspired touch, a Christmas tree was constructed from medicine balls.

Experiential Marketing, Activations & Sponsorships

How Bravo Is Expanding Its Experiential Strategy with a New Fan Festival

The network’s first Bravo Fan Fest in Miami invited attendees to interact with on-theme brand environments and participate in tapings of Watch What Happens Live.

State Farm’s Closet by Bravo offered a space for attendees to peruse memorable outfits and artifacts from Bravo series, along with looks worn by Jake from State Farm. Below Deck’s Captain Sandy and Southern Charm’s Madison LeCroy interacted with fans in the space.

Experiential Marketing, Activations & Sponsorships

How This Skincare Brand Activation Made Waves (Literally) with Its Water-Focused Design

Blue hues, curated treatments, and a touch of tech turned a minimalist space into a hydration haven for PCA Skin.

One of the event's major touchpoints was this curated display of PCA Skin’s hero hydration products.

Experiential Marketing, Activations & Sponsorships

‘Tis the Season: 8 Inspo-Filled Holiday Pop-Ups That Caught Our Eye

Nothing gets BizBash in the holiday groove like a festive pop-up.

Somewhere Nowhere NYC's Winter Wonderland Party

CES 2025: 50+ Memorable Ways Brands Drove Innovation at the Giant Tech Show

10 Food and Beverage Trends to Keep Top of Mind at Events in 2025

9 Top Event Trends to Look for in 2025

Why Verizon Will Be Hosting a Nationwide Super Bowl Party This Year

9 Hotels Opening in 2025 That Event Profs Should Know About

22 Fresh Ideas to Elevate Your Anniversary Celebrations

Experiential Marketing, Activations & Sponsorships

All This Mariah Carey Pop-Up Wants for Christmas Is You

The multicity experience from Virgin Hotels celebrates the 30th anniversary of the singer’s timeless classic “All I Want for Christmas Is You.”

Attendees can pose for photos with a life-size cutout of Carey at each location.

Experiential Marketing, Activations & Sponsorships

33 Cool Event Ideas You May Have Missed From Lexus, Zappos, Nike, and More

Here’s a look at some steal-worthy ideas we spotted in November 2024.

Host Lopez welcomed guests of the gala as they entered the immersive space, which had cinematic scenery stemming from the creative vision of Oscar-winning production designer Eugenio Caballero. During the dinner, attendees were treated to a performance of the traditional Día de Muertos folk song “La Llorona” by Isabela Merced, and a special dance performance by former Dancing with the Stars dance partners Xochitl Gomez and Val Chmerkovskiy. Grammy winner Miguel performed at the after-party, and guests watched a montage of loved ones lost during “Remember Me” from the Academy Award-winning film Coco. CAA Latino served as the event’s agency partner.

Experiential Marketing, Activations & Sponsorships

This Skincare Brand Took Guests on a Multisensory Journey Through Its 10-Year History

Fans got a taste of Glow Recipe’s past, present, and future at this eclectic, night market-inspired celebration of skincare and Korean culture.

“The collaboration between Glow Recipe and MKG was organic from the start,” remembered Basu. “From the very first render, MKG and Glow Recipe were aligned on how the Glow Recipe Night Market should come to life visually, and everything flowed from there.'

Experiential Marketing, Activations & Sponsorships

How Thrillist and Cheetos Turned This Escape Room Into a Cheesy, One-Handed Adventure

The playful activation invited fans to tackle quirky, real-life-inspired puzzles—with one hand “tied” by Cheetos dust.

In late October, Thrillist and Cheetos hosted a custom-made escape room at The Escape Game in Brooklyn.

Experiential Marketing, Activations & Sponsorships

See How Brands Engaged Attendees at This Year’s Billboard Latin Music Week

The annual event celebrated its 35th anniversary in a new venue with three days filled with programming.

The 2024 edition of Billboard Latin Music Week took place at a new venue, The Fillmore Miami Beach at the Jackie Gleason Theater, which allowed organizers to expand tickets sales. Over 10,000 folks attended the event.

Experiential Marketing, Activations & Sponsorships

Fright Night: Peek Inside Peacock’s ‘Overnightmare’ Experience—If You Dare

The streaming platform and production company Blumhouse hosted an immersive horror movie experience that was a scary good time.

Guests were immersed into scary worlds inspired by Blumhouse-produced horror movies.

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