event marketing

July 21, 2013
The Galaxy S 4 launch put a 100-seat theater in New York’s Times Square.
The Galaxy S 4 launch put a 100-seat theater in New York’s Times Square.
Photo: Kyle Batten
More than 500 fans were invited to the Galaxy S III launch party in New York.
More than 500 fans were invited to the Galaxy S III launch party in New York.
Photo: Theo Wargo/Getty Images for Samsung
Interactive kiosks allowed consumers to download free content to their smartphones.
Interactive kiosks allowed consumers to download free content to their smartphones.
Photo: Theo Wargo/Getty Images for Samsung
A crowd of more than 2,000 attended the “Most Interesting Masquerade.”
A crowd of more than 2,000 attended the “Most Interesting Masquerade.”
Photo: Courtesy of Mirrorball
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As a dramatic way to promote the new film, 20th Century Fox and DreamWorks Animation's stunt on July 9 combined oversize versions of Turbo's animated characters with Skee-Ball and a vertical race up the side of a Rockefeller Center building. The movie centers on the key character competing in the Indianapolis 500, so drivers from the high-profile car race—2013 winner Tony Kanaan and three-time champ Hélio Castroneves—were on hand, and commentator Leigh Diffey provided the play-by-play.
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The pop-up brought the magazine to life through live hair demonstrations by local stylists, along with immersive moments designed to honor the legacy, creativity, and versatility of Black hair.
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See Inside This High-Tech, Multisensory Experience from Don Julio
Part guided tasting, part interactive art experience, the latest activation from the spirits brand immersed guests into the culture of the popular tequila.
During the experience, guests traveled from the red clay fields of Jalisco to the heart of a modern Mexican celebration.
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This Event Turned Home Decor Into a Celebration of Latinas' Life Moments
Walmart and Apartment Therapy teamed up to celebrate the Becky G & Alejandra home collection—while also spotlighting the often-overlooked personal milestones of Latina creators.
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Brands Are Backing Out of This Year's Pride Events—But Some Are Stepping Up
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See How Keebler (And Its Elves) Created Some Experiential Marketing Magic
The brand brought its Hollow Tree to life with creative pop-up experiences in three major cities.
Keebler brought its iconic Hollow Tree to life through pop-up experiences in New York, Chicago, and Cincinnati.
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Netflix Rebuilds a Bookstore for 'YOU' Fan Experience—See Inside Joe Goldberg's Twisted Reality
The streaming service tapped longtime agency partner Invisible North to transform a blank-canvas venue in New York into Mooney’s Bookstore—creepy cage and all.
The YOU event took place April 22 and 23 in a completely transformed, 5,000-square-foot space located at 489 Broome St., just ahead of the release of season five, the final season of the beloved show.
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