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event marketing

July 21, 2013
The Galaxy S 4 launch put a 100-seat theater in New York’s Times Square.
The Galaxy S 4 launch put a 100-seat theater in New York’s Times Square.
Photo: Kyle Batten
More than 500 fans were invited to the Galaxy S III launch party in New York.
More than 500 fans were invited to the Galaxy S III launch party in New York.
Photo: Theo Wargo/Getty Images for Samsung
Interactive kiosks allowed consumers to download free content to their smartphones.
Interactive kiosks allowed consumers to download free content to their smartphones.
Photo: Theo Wargo/Getty Images for Samsung
A crowd of more than 2,000 attended the “Most Interesting Masquerade.”
A crowd of more than 2,000 attended the “Most Interesting Masquerade.”
Photo: Courtesy of Mirrorball
Latest in Experiential Marketing, Activations & Sponsorships
Each sleepwear garment includes a hangtag with a QR code that offers a behind-the-scenes look into Smith’s personal experience with the Galaxy Ring and how it inspired the pieces.
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Glitz, Glam, and Goldfish?!: See the Brand Highlights From NYFW Spring/Summer 2025
Like the brand's previous activations, the Google Play Playground aimed to reward its Play Points members and help connect them to content beyond the Play Store.
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See the Colorful Playground (and Giant Slide) That Google Play Brought to a Music Festival
During both Coachella and Stagecoach, guests partied at the Gallery Desert House.
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Felix Baumgartner’s record-breaking jump put him 23 miles in the air.
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As a dramatic way to promote the new film, 20th Century Fox and DreamWorks Animation's stunt on July 9 combined oversize versions of Turbo's animated characters with Skee-Ball and a vertical race up the side of a Rockefeller Center building. The movie centers on the key character competing in the Indianapolis 500, so drivers from the high-profile car race—2013 winner Tony Kanaan and three-time champ Hélio Castroneves—were on hand, and commentator Leigh Diffey provided the play-by-play.
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The crowd enjoying a concert at McDonald’s Live
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Brands such as Samsung, L.L.Bean, and Olaplex engaged the fashion crowd with parties, pop-ups, and designer collabs.
Each sleepwear garment includes a hangtag with a QR code that offers a behind-the-scenes look into Smith’s personal experience with the Galaxy Ring and how it inspired the pieces.
Experiential Marketing, Activations & Sponsorships
See the Colorful Playground (and Giant Slide) That Google Play Brought to a Music Festival
Play Points members at Zedd in the Park were able to earn rewards, get exclusive merch, and score major stage views at the over-the-top experience.
Like the brand's previous activations, the Google Play Playground aimed to reward its Play Points members and help connect them to content beyond the Play Store.
Experiential Marketing, Activations & Sponsorships
Has This Media Brand Solved the Experiential Marketing Equation?
Gallery Media Group’s events franchise, Gallery House, aims to be the place for both top brands and creators during major cultural moments.
During both Coachella and Stagecoach, guests partied at the Gallery Desert House.
Experiential Marketing, Activations & Sponsorships
Trend Spotted: Brands Are Transforming Private Homes Into Ongoing Immersive Experiences
Whether it's running for a few days or a few seasons, here are some must-have moments for making brand takeovers in private estates both immersive and unforgettable.
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Want to Engage College Students? Give ‘Em Free Food—That’s What Uber Did
The brand’s “The One Shop” is designed to promote its new membership program aimed at the campus crowd.
The tour kicked off Aug. 21 at the University of Miami and will wrap up at the end of October at the University of Southern California.
Experiential Marketing, Activations & Sponsorships
Take a Hike: Find Out Why BÉIS Is Camping Out at National Parks
To promote its new durable Utility Collection, the luggage brand decked out its RV with fun rustic elements and plenty of bag options.
Visitors are able to get creative at outdoor coloring stations.
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DLUXE Photobooths captured portraits, while a Nostalgic Memoirs audio booth (pictured) and Founder's Original beer pong added interactive elements to the evening. Guests also received soothing massages courtesy of Bodied Beauty.
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Live Más... Like a Senior: See Inside Taco Bell’s Quirky Early Retirement Community
The fast-food brand embraced the slow living movement with its latest activation.
The footprint featured a kitschy vibe with Palm Springs-inspired, midcentury-style signage.
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Bonjour! See Inside Maison Lillet’s 'Emily in Paris' Pop-Up Experience
The aperitif brand brought Parisian chic to NYC with the Netflix series-inspired "Café de Lillet.”
Lillet transformed West Village eatery Boucherie into a charming bistro like those seen on the show.
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IKEA’s Dreamy ‘Sleepeasy’ Is a Whimsical Ode to a Good Night’s Sleep
The brand’s clever pop-up features immersive rooms showcasing how the right mix of comfort, light, air, and more can transform your sleep—and how IKEA products can help.
Studies show that people sleep best at about 65 degrees, so IKEA brought that temperature component to life in an icy room—complete with icebergs made from hanging comforters—where guests can immediately feel a chill when they walk in. The space showcases IKEA's new cooling mattress and other cooling products.
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Inside the Fizzy, Flower-Filled Pop-Up Hosted by Blake Lively's Beverage Brand
The actress partnered with a floral designer to promote Betty Buzz and her new summer blockbuster, It Ends With Us.
The Betty Blooms pop-up overtook Chelsea’s Starbright Floral Studio on Aug. 7 and will be open through Aug. 20. Designed to promote Blake Lively’s summer blockbuster, It Ends With Us, the pop-up also promotes Lively’s sparkling beverage brands: Betty Buzz and Betty Booze.
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Lollapalooza 2024: 10 Pitch-Perfect Brand Activations From Ulta, T-Mobile, M&M'S, and More
Celebrating its 20th anniversary in Chicago, the music festival had its highest-attended set ever—and became "the Super Bowl of branded experiences."
Between sets, some 100,000 guests per day traversed the steamy, sunny festival grounds in Grant Park.
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