event marketing

July 21, 2013
The Galaxy S 4 launch put a 100-seat theater in New York’s Times Square.
The Galaxy S 4 launch put a 100-seat theater in New York’s Times Square.
Photo: Kyle Batten
More than 500 fans were invited to the Galaxy S III launch party in New York.
More than 500 fans were invited to the Galaxy S III launch party in New York.
Photo: Theo Wargo/Getty Images for Samsung
Interactive kiosks allowed consumers to download free content to their smartphones.
Interactive kiosks allowed consumers to download free content to their smartphones.
Photo: Theo Wargo/Getty Images for Samsung
A crowd of more than 2,000 attended the “Most Interesting Masquerade.”
A crowd of more than 2,000 attended the “Most Interesting Masquerade.”
Photo: Courtesy of Mirrorball
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