branding

February 19, 2014

Target's large-scale light, fashion, and dance show on the facade of the Standard New York hotel

Target's large-scale light, fashion, and dance show on the facade of the Standard New York hotel

Photo: Marion Curtis/Startracksphoto.com

Coco-Cola's pavilion at the 2010 Winter Olympics

Coco-Cola's pavilion at the 2010 Winter Olympics

Photo: Grant Harder for BizBash

2025 Industry Innovators Article Image Brands

Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level

LinkedIn's Rooftop & Studio

Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity

Visitors embark on a rescue mission with a team of fellow Minecrafters.

Block Party: See How Minecraft Was Transformed Into an IRL Video Game

The pop-up brought the magazine to life through live hair demonstrations by local stylists, along with immersive moments designed to honor the legacy, creativity, and versatility of Black hair.

50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More

Brands & Event Pros

Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level

These companies broke through the noise with creative activations, events, and experiences that engaged attendees, fans, and consumers.

2025 Industry Innovators Article Image Brands

Experiential Marketing, Activations & Sponsorships

Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity

LinkedIn, Spotify, Canva, Pinterest, Meta, and dozens of other top brands showed up in a big way at the world’s most creative week. Take a look inside their splashy activations.

LinkedIn's Rooftop & Studio

Experiential Marketing, Activations & Sponsorships

Block Party: See How Minecraft Was Transformed Into an IRL Video Game

The popular game has been turned into an interactive in-person experience that just opened in Canada.

Visitors embark on a rescue mission with a team of fellow Minecrafters.

Experiential Marketing, Activations & Sponsorships

50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More

Here’s a look at some steal-worthy ideas we spotted in June 2025.

The pop-up brought the magazine to life through live hair demonstrations by local stylists, along with immersive moments designed to honor the legacy, creativity, and versatility of Black hair.

Experiential Marketing, Activations & Sponsorships

See Inside This High-Tech, Multisensory Experience from Don Julio

Part guided tasting, part interactive art experience, the latest activation from the spirits brand immersed guests into the culture of the popular tequila.

During the experience, guests traveled from the red clay fields of Jalisco to the heart of a modern Mexican celebration.

Experiential Marketing, Activations & Sponsorships

This Event Turned Home Decor Into a Celebration of Latinas' Life Moments

Walmart and Apartment Therapy teamed up to celebrate the Becky G & Alejandra home collection—while also spotlighting the often-overlooked personal milestones of Latina creators.

The 'Mainstays Mujeres' event, which drew 32 Latina content creators, transformed a private residence in Venice, Calif. on May 30.

Industry Innovators 2025: Sephora

Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity

Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level

Industry Innovators 2025: Netflix

50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More

Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival

Experiential Marketing, Activations & Sponsorships

Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival

The annual music festival featured sponsorship firsts and lots of colorful experiences from brands like Kiehl's, 7-Eleven, and Coca-Cola.

It included an iconic cassette tape photo backdrop.

Experiential Marketing, Activations & Sponsorships

Summer Lovin': See How These Brands Celebrated Romance

From prebiotic soda to laundry appliances, brands are cashing in on the feel-good vibes of coupledom.

Them x Destination DC's WorldPride DC Kick Off Event

Experiential Marketing, Activations & Sponsorships

Brands Are Backing Out of This Year's Pride Events—But Some Are Stepping Up

Facing political pressure, some companies are cutting back on public and financial support for LGBTQIA+ events, while others remain strong.

Washington, D.C., is hosting this year’s WorldPride celebration.

Experiential Marketing, Activations & Sponsorships

50 Cool Event Ideas You May Have Missed From TOMS Shoes, Mattel, Barstool Sports, and More

Here’s a look at some steal-worthy ideas we spotted in May 2025.

Max's 'Mothers of Max' Art Installation

Brands & Event Pros

Industry Innovators 2025: 11 Experiential Experts Reinventing How We Experience Brands

Meet the boundary-pushers, rule-breakers, and big thinkers shaping the future of experiential marketing.

2025 Industry Innovators Article Image Experiential2 B

Experiential Marketing, Activations & Sponsorships

See How Keebler (And Its Elves) Created Some Experiential Marketing Magic

The brand brought its Hollow Tree to life with creative pop-up experiences in three major cities.

Keebler brought its iconic Hollow Tree to life through pop-up experiences in New York, Chicago, and Cincinnati.

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