The evening's concert featured of-the-moment acts such as Iggy Azalea.
Photo: Vero Image
Brand activations along the pier targeted college students. Schick Quattro had a girly pink-and-white booth where staffers doled out razors, shaving cream, and sunscreen.
Photo: Vero Image
Amazon Student had an elevated platform where fans could have their photos snapped with the stage in the background. Planners had to follow ADA guidelines and bring in an ADA lift to access the platform.
Photo: Vero Image
Kellogg's Krave Chocolate cereal had a brand activation that let guests fill bags with ingredients that can be mixed with the cereal, such as marshmallows and granola.
Photo: Vero Image
The Art Institutes set up a giant canvas that guests could doodle on with branded Sharpie markers.
Photo: Vero Image
A custom wrap on the shipping container had the event's tagline, "Let's Furnish the 305 Together," a reference to Miami's area code.
Photo: Ra-Haus Fotografie
A 40-foot-long container became a mini Ikea showroom during a five-stop tour to promote the company's new Miami store.
Photo: Ra-Haus Fotografie
The container had three room vignettes on the lower level, and the rooftop was decorated with outdoor furniture.
Photo: Ra-Haus Fotografie
The tour stopped at five venues throughout Miami chosen to attract maximum foot traffic. The event had a footprint of 40 by 20 feet.
Photo: Ra-Haus Fotografie
For the tour's stop in Little Havana, the activation set up an area for playing dominoes, complete with Ikea-branded tiles.
Photo: Ra-Haus Fotografie
The event was designed to be family-friendly, and children could engage in activities such as drawing at Ikea easels.
Photo: Ra-Haus Fotografie
At a café cart, Ikea served free cafecitos and ginger cookies.
Photo: Ra-Haus Fotografie
Fun Fun Fun Festival
The Austin, Texas, music festival took place November 7 to 9. Sponsor activations included the Shiner Bock Beer Garden, where Jenga and checkers made with the beer bottle caps were set up on picnic tables.
Photo: Nadia Chaudhury/BizBash
