Organizers chose to place the transparent domes near a busy intersection in New York's Flatiron district to raise awareness and remove the stigma associated with mental health.
Photo: Courtesy of Talkspace
Each dome measured 16 feet in diameter and 12 feet tall, making the pop-up very visible to people walking and driving by.
Photo: Courtesy of Talkspace
Signage outside the domes invited passersby to step inside to try the app.
Photo: Courtesy of Talkspace
Alon Seifert of Not Grey used vintage furniture, area rugs, greenery, and accessories to convey the feeling of a traditional therapist's office inside each bubble.
Photo: Courtesy of Talkspace
About 50 people stepped inside the domes during the two-day event, but the activation generated more than 90 million impressions from coverage by traditional media outlets and through posts on social media networks.
Photo: Courtesy of Talkspace
