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November 19, 2014
At the BlogHer conference, celebrities like Padma Lakshmi participated in events.
At the BlogHer conference, celebrities like Padma Lakshmi participated in events.
Photo: Courtesy of BlogHer
Latest in Experiential Marketing, Activations & Sponsorships
To promote Ryan Murphy's new horror series Grotesquerie, FX hosted a multimarket immersive dining event called “The Feast.'
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FX Created a 'Symphony' of Real-Life Screams to Promote Its Creepy New Show
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In Plane Sight: See How These Airport Activations Engaged Travelers
The e-retailer's decked-out school bus is painted a pale pink.
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See How PrettyLittleThing Is Bringing Its Online Shop to College Campuses
In celebration of the premiere of the series on Max, T Brand Studio, the content studio within New York Times Advertising, transformed the newspaper's cover wrap into Gotham’s fictional hometown tabloid, the Gotham Gazette.
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Gangster's Paradise: See How HBO’s ‘The Penguin’ Took Over New York City
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All guests walked through the 'sponsor experience,' where a chandelier spelled out 'thank you' when viewed from the right angle.
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Organizers chose to place the transparent domes near a busy intersection in New York's Flatiron district to raise awareness and remove the stigma associated with mental health.
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FX Created a 'Symphony' of Real-Life Screams to Promote Its Creepy New Show
The network celebrated the premiere of Ryan Murphy’s new series, Grotesquerie, with two truly unique activations—one of which involved "scream chambers."
To promote Ryan Murphy's new horror series Grotesquerie, FX hosted a multimarket immersive dining event called “The Feast.'
Experiential Marketing, Activations & Sponsorships
In Plane Sight: See How These Airport Activations Engaged Travelers
Brands such as The Macallan and Emergen-C set up shop on the ground to promote new products and attract the attention of passengers on the go.
The Macallan Colour Collection Pop-Up
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See How PrettyLittleThing Is Bringing Its Online Shop to College Campuses
The e-retailer is visiting schools across the U.S. with its fun pop-up store experience.
The e-retailer's decked-out school bus is painted a pale pink.
Experiential Marketing, Activations & Sponsorships
Gangster's Paradise: See How HBO’s ‘The Penguin’ Took Over New York City
To promote its new series, the streaming service infiltrated festivals, local businesses, and more with nods to the title character's seedy underworld.
In celebration of the premiere of the series on Max, T Brand Studio, the content studio within New York Times Advertising, transformed the newspaper's cover wrap into Gotham’s fictional hometown tabloid, the Gotham Gazette.
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28 Cool Event Ideas You May Have Missed From Marvel Studios, Red Bull, YSL Beauty, and More
Here’s a look at some steal-worthy ideas we spotted in September 2024.
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See Inside This Year's Fast Company Innovation Festival
The media brand’s annual event celebrated its 10th year with big-name interviews, adult “field trips,” and a record number of brand partners.
The Main Stage at BMCC Tribeca Performing Arts Center featured conversations with Ryan Reynolds, Issa Rae, Lin-Manuel Miranda, and Netflix co-CEO Ted Sarandos (pictured). The courtyard and lobby of the venue hosted activations and sampling opportunities.
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Emmy Awards 2024: Jaw-Dropping Event Designs From Netflix, HBO | Max, Disney, and More
Along with gold hardware, TV's biggest night awarded stars and execs with dazzling parties before and after the ceremony.
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Why AARP Might Be the Coolest Brand Activating Right Now
The organization, which is synonymous with mature folks, sponsored The Rolling Stones’ latest tour and took a fun branded activation on the road.
“Part of the AARP culture is to sponsor events and help bridge generations, just like what the Stones do as well,” said Jason Weinstein, AARP’s vice president of event strategy and service, about the partnership between the band and the organization.
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Glitz, Glam, and Goldfish?!: See the Brand Highlights From NYFW Spring/Summer 2025
Brands such as Samsung, L.L.Bean, and Olaplex engaged the fashion crowd with parties, pop-ups, and designer collabs.
Each sleepwear garment includes a hangtag with a QR code that offers a behind-the-scenes look into Smith’s personal experience with the Galaxy Ring and how it inspired the pieces.
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See the Colorful Playground (and Giant Slide) That Google Play Brought to a Music Festival
Play Points members at Zedd in the Park were able to earn rewards, get exclusive merch, and score major stage views at the over-the-top experience.
Like the brand's previous activations, the Google Play Playground aimed to reward its Play Points members and help connect them to content beyond the Play Store.
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Has This Media Brand Solved the Experiential Marketing Equation?
Gallery Media Group’s events franchise, Gallery House, aims to be the place for both top brands and creators during major cultural moments.
During both Coachella and Stagecoach, guests partied at the Gallery Desert House.
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Trend Spotted: Brands Are Transforming Private Homes Into Ongoing Immersive Experiences
Whether it's running for a few days or a few seasons, here are some must-have moments for making brand takeovers in private estates both immersive and unforgettable.
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