
Essence Upfront 2015 - produced by BKA

The Upfront Presentation themed, "For the Love of Black Women

The Essence Festival Awards Presentation honored key sponsors

Using Blippar technology to give attendees previews of the coming year

Presenter and Essence Cover Girl, Quvenshané Wallis, pictured here with Jamie Foxx from Annie

Samsung Galaxy S4 Launch - Reaching 10,000 attendees at Radio City Music Hall/Times Square

The theater show featured the phone via vignettes on a multi-tiered set with changing backgrounds

Front of the theater turned into a hands-on product display area for the press

Leading up to the launch there were multiple Street Activations around NYC

The event was streamed live around the world and viewing area in Times Square