Production & StrategyExperiential Marketing, Activations & SponsorshipsBarkley Kalpak AgencyMay 12, 2015Essence Upfront 2015 - produced by BKAThe Upfront Presentation themed, "For the Love of Black WomenThe Essence Festival Awards Presentation honored key sponsorsUsing Blippar technology to give attendees previews of the coming yearPresenter and Essence Cover Girl, Quvenshané Wallis, pictured here with Jamie Foxx from AnnieSamsung Galaxy S4 Launch - Reaching 10,000 attendees at Radio City Music Hall/Times SquareThe theater show featured the phone via vignettes on a multi-tiered set with changing backgroundsFront of the theater turned into a hands-on product display area for the pressLeading up to the launch there were multiple Street Activations around NYCThe event was streamed live around the world and viewing area in Times SquareLatest in Experiential Marketing, Activations & SponsorshipsExperiential Marketing, Activations & Sponsorships32 Cool Event Ideas You May Have Missed From Adidas, Red Bull, STARZ, and MoreExperiential Marketing, Activations & SponsorshipsDreamville Festival 2024: See How This Music Event Kicked Off the Outdoor Activation Season for BrandsExperiential Marketing, Activations & SponsorshipsCoachella 2024: Here's What You Missed From This Year's Coolest Parties and Brand ActivationsExperiential Marketing, Activations & SponsorshipsPeak Pampering: How e.l.f. Created a Snowy Sanctuary for SkincareRelated StoriesExperiential Marketing, Activations & SponsorshipsBarkley Kalpak AgencyExperiential Marketing, Activations & SponsorshipsBarkley Kalpak AgencyExperiential Marketing, Activations & SponsorshipsBarkley Kalpak AgencyExperiential Marketing, Activations & SponsorshipsBranding