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  1. Production & Strategy
  2. Experiential Marketing, Activations & Sponsorships

Branding

May 11, 2015
Target and Honest Company Partnership Anniversary Event
Target and Honest Company Partnership Anniversary Event

In another tree hung a branded version of tire swings: Vibrant flower arrangements topped tires painted white and decorated with logos.

Photo: Alesandra Dubin/BizBash
Fox T.C.A. Event
Fox T.C.A. Event

Fox hosted a Television Critics Association event in Los Angeles in January, produced by YourBash, where logos in frames got the look of dressed-up wall art.

Photo: Line 8 Photography. All rights reserved.
Revel Provocateur
Revel Provocateur

The Revel Group in Chicago hosted "Revel Provocateur," a dinner for the area's top event planners, on March 30 at Revel Downtown. Decked in black hues and Gothic-style decor, the event eschewed seating cards and instead printed guests' names on the back of chairs.

Photo: Erika Dufour
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A complimentary Lilly juice bar paid homage to the brand heritage, serving fresh-pressed orange and ginger juices while the scent of citrus filled the air. Waitstaff and brand ambassadors offered juice and engaged with guests throughout the experience. Pink napkins had the Target and Lilly Pulitzer logos on them and encouraged social sharing using the #LillyforTarget hashtag.
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Branding
Fox's Television Critics Association party at Los Angeles's Gladstone's in 2011 took full advantage of the beachy Malibu location. The press wall—a powder-coated steel frame and cable with a grid of floating Fox logos—allowed the beach and ocean behind it to become a part of the photo backdrop.
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See Inside This High-Tech, Multisensory Experience from Don Julio
Part guided tasting, part interactive art experience, the latest activation from the spirits brand immersed guests into the culture of the popular tequila.
During the experience, guests traveled from the red clay fields of Jalisco to the heart of a modern Mexican celebration.
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This Event Turned Home Decor Into a Celebration of Latinas' Life Moments
Walmart and Apartment Therapy teamed up to celebrate the Becky G & Alejandra home collection—while also spotlighting the often-overlooked personal milestones of Latina creators.
The 'Mainstays Mujeres' event, which drew 32 Latina content creators, transformed a private residence in Venice, Calif. on May 30.
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Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
The annual music festival featured sponsorship firsts and lots of colorful experiences from brands like Kiehl's, 7-Eleven, and Coca-Cola.
It included an iconic cassette tape photo backdrop.
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Netflix Rebuilds a Bookstore for 'YOU' Fan Experience—See Inside Joe Goldberg's Twisted Reality
The streaming service tapped longtime agency partner Invisible North to transform a blank-canvas venue in New York into Mooney’s Bookstore—creepy cage and all.
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Get a Peek Inside These Star-Studded Beauty Events
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