A complimentary Lilly juice bar paid homage to the brand heritage, serving fresh-pressed orange and ginger juices while the scent of citrus filled the air. Waitstaff and brand ambassadors offered juice and engaged with guests throughout the experience. Pink napkins had the Target and Lilly Pulitzer logos on them and encouraged social sharing using the #LillyforTarget hashtag.
Photo: Cindy Ord/Getty Images for Target
On April 15, Target took over Bryant Park to fete the launch of its collaboration with resort wear brand Lilly Pulitzer. Inside the Midtown park, Lilly Pulitzer-branded ping-pong tables and lounge chairs invited guests to enjoy a game or simply relax in the early spring sunshine at the custom "Lilly Resort."
Photo: Cindy Ord/Getty Images for Target
Guests entered the space to see a riser with directional signage using the #LillyforTarget hashtag.
Photo: Neil Rasmus/BFAnyc.com
