activation on ground

November 13, 2015

More than 5,000 people attended the run and festival.

More than 5,000 people attended the run and festival.

Photo: Kevin Wolf/AP Images for Prudential Financial, Inc.

Runners were asked questions about retirement readiness via a series of gates throughout the course. They could run through the 'yes' or 'no' gates depending on their answer.

Runners were asked questions about retirement readiness via a series of gates throughout the course. They could run through the "yes" or "no" gates depending on their answer.

Photo: Kevin Wolf/AP Images for Prudential Financial, Inc.

Post-race, participants played interactive games on iPads that helped them learn about retirement savings strategies.

Post-race, participants played interactive games on iPads that helped them learn about retirement savings strategies.

Photo: Kevin Wolf/AP Images for Prudential Financial, Inc.

The Kids Zone included games that educated players about savings and financial literacy, such as a Skee-Ball game based on the concept of compounding interest.

The Kids Zone included games that educated players about savings and financial literacy, such as a Skee-Ball game based on the concept of compounding interest.

Photo: Kevin Wolf/AP Images for Prudential Financial, Inc.

Pandora sponsored a performance by singer Aloe Blacc after the run.

Pandora sponsored a performance by singer Aloe Blacc after the run.

Photo: Kevin Wolf/AP Images for Prudential Financial, Inc.

Former Washington Redskins player Darrell Green participated in the run.

Former Washington Redskins player Darrell Green participated in the run.

Photo: Kevin Wolf/AP Images for Prudential Financial, Inc.

More than 1,000 families visited the car wash activation.

Leave No Crumbs: See How Goldfish Created a Colorful Car Wash for Fourth of July Roadtrippers

Fords Gin's 'Beyond the Pour' experience spanned a total of 7,378 square feet across four rooms. The final room, 'The Garnish Lounge' (pictured), was the largest, offering guests an array of citrus peels, cinnamon sticks, and even toasted bread to complete their gin cocktail.

See Inside Fords Gin's Multisensory Experience at Rockefeller Center

The Method campaign extended to the venue concourse, where a shower-inspired photo booth invites fans to engage with cultural touchpoints like un cafecito, snap selfies with themed backdrops, and even send postcards home. On opening weekend, lines stretched over an hour as fans waited to participate.

20 Times Event Bathrooms Became the Star of the Show (Yes, Really)

At the smoothie stand, visitors could snag the Not-Your-$20-Strawberry-Glaze Smoothie, which was inspired by the viral smoothie from a popular LA grocery store.

No $20 Viral Smoothies Here—How ALDI Created an Outdoor Farmers Market Pop-Up

Experiential Marketing, Activations & Sponsorships

Leave No Crumbs: See How Goldfish Created a Colorful Car Wash for Fourth of July Roadtrippers

The snack brand provided orange suds and custom snack mixes for families traveling over the holiday weekend.

More than 1,000 families visited the car wash activation.

Experiential Marketing, Activations & Sponsorships

See Inside Fords Gin's Multisensory Experience at Rockefeller Center

Forget billboards. Fords Gin invited guests to taste its brand story with a multiroom experience that explored what really makes a good drink.

Fords Gin's 'Beyond the Pour' experience spanned a total of 7,378 square feet across four rooms. The final room, 'The Garnish Lounge' (pictured), was the largest, offering guests an array of citrus peels, cinnamon sticks, and even toasted bread to complete their gin cocktail.

Experiential Marketing, Activations & Sponsorships

20 Times Event Bathrooms Became the Star of the Show (Yes, Really)

Whether functional or just for fun, these cheeky bathroom-themed activations prove no space is too private for creativity.

The Method campaign extended to the venue concourse, where a shower-inspired photo booth invites fans to engage with cultural touchpoints like un cafecito, snap selfies with themed backdrops, and even send postcards home. On opening weekend, lines stretched over an hour as fans waited to participate.

Experiential Marketing, Activations & Sponsorships

No $20 Viral Smoothies Here—How ALDI Created an Outdoor Farmers Market Pop-Up

The grocery store chain showcased its affordable products within a cute farmstand-like setting.

At the smoothie stand, visitors could snag the Not-Your-$20-Strawberry-Glaze Smoothie, which was inspired by the viral smoothie from a popular LA grocery store.

Experiential Marketing, Activations & Sponsorships

See How Disney’s Phineas and Ferb Transformed a Porta-Potty into a Music Festival Activation

At the Vans Warped Tour in Washington, D.C., the network offered the show’s superfans a fun secret spy lair.

The activation was disguised as an ordinary porta-potty.

Experiential Marketing, Activations & Sponsorships

Disney+ Leaned Into Y2K Vibes for a 'Throwback' Pop-Up Experience in LA

Millennials, this one's for you. The streamer welcomed thousands of guests during a four-day experience celebrating its beloved '90s and '00s IP.

Disney+ hosted a Throwback Experience for fans June 12-15 in Los Angeles.

20 Times Event Bathrooms Became the Star of the Show (Yes, Really)

7 Smart Ways to Beat the Heat at Outdoor Events

See Inside Fords Gin's Multisensory Experience at Rockefeller Center

See How Disney’s Phineas and Ferb Transformed a Porta-Potty into a Music Festival Activation

Industry Innovators 2025: Sephora

No $20 Viral Smoothies Here—How ALDI Created an Outdoor Farmers Market Pop-Up

Brands & Event Pros

Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level

These companies broke through the noise with creative activations, events, and experiences that engaged attendees, fans, and consumers.

2025 Industry Innovators Article Image Brands

Experiential Marketing, Activations & Sponsorships

Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity

LinkedIn, Spotify, Canva, Pinterest, Meta, and dozens of other top brands showed up in a big way at the world’s most creative week. Take a look inside their splashy activations.

LinkedIn's Rooftop & Studio

Experiential Marketing, Activations & Sponsorships

Block Party: See How Minecraft Was Transformed Into an IRL Video Game

The popular game has been turned into an interactive in-person experience that just opened in Canada.

Visitors embark on a rescue mission with a team of fellow Minecrafters.

Experiential Marketing, Activations & Sponsorships

50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More

Here’s a look at some steal-worthy ideas we spotted in June 2025.

The pop-up brought the magazine to life through live hair demonstrations by local stylists, along with immersive moments designed to honor the legacy, creativity, and versatility of Black hair.

Experiential Marketing, Activations & Sponsorships

See Inside This High-Tech, Multisensory Experience from Don Julio

Part guided tasting, part interactive art experience, the latest activation from the spirits brand immersed guests into the culture of the popular tequila.

During the experience, guests traveled from the red clay fields of Jalisco to the heart of a modern Mexican celebration.

Experiential Marketing, Activations & Sponsorships

This Event Turned Home Decor Into a Celebration of Latinas' Life Moments

Walmart and Apartment Therapy teamed up to celebrate the Becky G & Alejandra home collection—while also spotlighting the often-overlooked personal milestones of Latina creators.

The 'Mainstays Mujeres' event, which drew 32 Latina content creators, transformed a private residence in Venice, Calif. on May 30.

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