Pop-up Store

ModCloth's first-ever live event, known as the "ModCloth IRL" fit shop, took over the ground floor of a historic bank building.

Although the historic space was attractive, organizers were careful to avoid letting that intricacy and grandeur take over brand messaging. They used brightly colored fabric to dress up the space in a modern but relaxed way.

Along the back wall, a color-coordinated graphic display consisted of messaging on cards.

A crowd, pulled from the brand's loyal fans, lined up to enter the space.

Colorful cubes accompanied the merchandise on display.

The brand's mascot dog, Winston, was in attendance at the community-minded event.