For its first appearance at Governors Ball, DailyMail.com hosted the invite-only Seriously Popular Lounge. The lounge, which offered views of the main stage and was produced by Barkley Kalpak Agency, included a photo activation with props such as emoji signs. Guests who posted their photos to social media with the event hashtag received a printout. Photoboxx supplied the printer.
Guests were encouraged to take a picture with on-site takeaways such as the "I Regret Nothing" bags, which included items such as eyedrops and facial wipes. IPads stationed around the lounge previewed the website's content.
InCharged provided branded charging stations for attendees.
In addition to guest DJs, specialty drinks, and concierge services, the lounge offered games such as Jenga.
MAC Presents created the Miller Lite Beer Hall for this year's Governors Ball. The interactive fan experience harkened back to Miller's start in Milwaukee in 1855 and included wooden fixtures, beer barrels, and gun-metal enclosures, as well as original artwork including a mural made out of Miller Lite cans.
A 360-degree branded photo booth captured guests in action. The beer hall was open to the public.
Temporary tattoos were customized with the daily lineup of Governors Ball performers.
The lounge doubled as a mini game hall with throwback games such as Pac-Man, Skee-Ball, shuffleboard, and ping-pong.
Guests who stopped by MTV's Noise Floor tent could post a photo to Instagram using the hashtag #MTVNoiseFloor and receive a printout to help build a mosaic.
The House of Extraordinaire by Perrier invited guests to sample water, blow bubbles, and win prizes inside a clear tent structure erected on the festival grounds.
A photo station imagined guests in a high-flying hot-air balloon.
Tito's set up shop in an Airstream trailer for the vodka brand's D.I.Y. Bloody Mary Garnish Bar. Guests could purchase a bloody Mary and deck the drink in garnishes provided by local purveyors.
Bacardi hosted its Untameable House Party in a two-story structure located next to the Bacardi House Stage. The open-to-the-public space included specialty cocktails, outdoor seating from Lux Lounge, and a 50-person indoor stage where surprise performances took place. Community Agency produced the activation, and Taylor Creative handled decor.
A New York-theme photo booth invited guests to pose next to the Statue of Liberty.
Surprise performances from the Knocks and Bob Moses took place inside the activation, allowing fans to get up close and personal with the artists inside the 50-person space.
More than 10,000 unique visitors came through the activation over the course of two days. Specialty cocktails such as the Bacardi Governors Punch were available for purchase at a bar constructed out of plastic crates.
The upstairs V.I.P. area was decked with custom greenery and offered expansive views.
First launched for the 2012 Olympics in London, Omega's exclusive members-only club returned for Rio 2016. Omega's activation was housed at the Casa de Cultura Laura Alvim on Ipanema Beach, with each individual room paying homage to the Olympics. The main area for guests to mingle was the patio, which featured a white-on-white scheme reminiscent of luxury destinations like Miami, Ibiza, and Mykonos. The white was offset by black-and-white photos highlighting the brand's history of timekeeping.
The house hosted a variety of invite-only events, including the Omega Golf Ball on August 8, celebrating the return of golf to the Olympic Games after a 112-year absence. The event featured a green carpet with a golf ball display that served as a photo op.
Another notable Omega House event was "Cocktails in Space" on August 10, which featured an appearance by astronaut and Omega ambassador Buzz Aldrin. The event featured cocktails served in space ration hydropacks made with Tang, a drink that astronauts actually took to space.
The event paid homage to space exploration with decor that included a luminescent moon.
The event also feature white-haired "space girls" who served cocktails and greeted guests as they arrived.
Olympic partner Procter & Gamble opened its Family Home for athletes and families through the duration of the Games. P&G brands including CoverGirl, Aussie, Pantene, Gillette, and Tide offered beauty and grooming treatments for guests. The "home away from home" also featured experiences including an appearance by Tide Pods ambassador and Olympic Gold medalist Nadia Comaneci.
The company activated a pop-up spa in the Olympic Village for athletes and families. Services from a variety of P&G brands included haircuts and shaves, styling, makeup stations, and manicures and pedicures.
Decor in the lounge, which promoted rest and relaxation, included product displays and branded pillows.
Experiential marketing company Ignition produced numerous activations for Coca-Cola, including the Olympic Torch Relay, which the soft drink brand has sponsored since 1996. Branded trucks blared music, and brand ambassadors with Coca-Cola shirts and polar-bear mascot cutouts served as cheerleaders for torchbearers.
The experience, which translates to "Coca-Cola Station," was geared toward teenagers and housed in a former warehouse in the downtown Praça Mauá neighborhood through August 21. Interactive experiences for guests included a 360-degree photo booth in which fans could pose with the Olympic torch.
The ceiling installation design was inspired by a burst of bubbles exploding from a Coca-Cola bottle. The installation lit up in gold whenever athletes won a gold medal during the Games.
The brand's Olympic Park activation included a pin trading and retail experience, photo ops with the Olympic torch, and highlights of the brand's longstanding partnership with the Games.
The activation's decor included a wall of Coca-Cola's commemorative gold aluminum bottles.
Samsung showcased its Galaxy Studio from August 6 through the duration of the Games in Olympic Park. The experience gave fans a chance to demo the brand's latest products and test out interactive experiences including a 4-D kayaking virtual reality experience.
The studio also gave fans of pin-collecting a chance to celebrate the Olympic spirit with its Rio 2016 pin promotion. The promotion included 22 Olympic sport-theme pins and eight Rio-theme pins, as well as a decorated pin board. Guests could earn pins by completing a variety of interactive stations in the studio. A fan who collected all 30 pins and the pin board was eligible to win a round-trip package to Tokyo, which will host the Olympics in 2020.
Olympic partner McDonald's gave 100 kids from 20 countries the opportunity to walk in the Parade of Nations during the opening ceremony at Maracaña Stadium on August 5. Kids walked with flag bearers from each of the 207 delegations.
Visa's members-only lounge was open for the duration of the games at the Windsor Atlantica Hotel in Copacabana. The lounge featured a Rio-theme branded wall decorated with colorful flip-flops for sale.
The lounge also featured an area that showcased Visa's payment ring, the brand's newest innovation that was announced in June. The payment rings, which are enabled by near field communication, were given to all Team Visa athletes to use during the Games.
As part of its nostalgic Olympic campaign, GE of Brazil launched an interactive web series that starred the actors behind TĂbio and PerĂ´nio—two fictional scientists from Castelo Rá-Tim-Bum, a popular Brazilian children's TV show from the '90s. The two characters, which were filmed at the GE Research Center labs in Rio de Janeiro, explained infrastructure solutions developed by GE for the Games. The series premiered August 8 and was broadcast in 360 degrees, allowing the audience to interact with content in the lab that included original set design elements. The campaign, which was created by VaynerMedia in partnership with New Vegas, was Webcast by GE on Brazil's social channels.
