The event allowed sponsors to purchase banquette areas that seated 10 guests and came with a personal server and custom food and drink selections.
Photo: George Pimentel Photography
Keeping sponsors happy is more than just displaying logos; partners expect organic brand integration at events.
Photo: John Shearer/Invision for Full Picture/AP Images
Scantily clad burlesque dancers performed on platforms throughout the ballroom space at the Ritz-Carlton.
Photo: Davide De Pas Pictures
N.B.A. sponsor American Express gave fans a chance to experience its digital video Pivot activity at the N.B.A. All-Star Game in February 2015. Displayed on a 103-inch screen, the experience immersed fans in the movements of some of the league’s star players.
Photo: Vivien Killilea/Getty Images for American Express
Just four days prior to the event, Tutera redesigned the layout of the event space to fit an additional 10 tables. He used a mix of round and rectangular tables to accommodate the 100 guests.
Photo:Â Jack Hartzman
